Abstract Cause – Related Marketing as part of corporate social responsibility, becomes an increasingly used by companies in the market. Some of the benefits of the cause related marketing campaigns is attracting new customers , increasing sales of products , or services creating positive brand image and raising funds for a social cause. And there are many companies followed this concept in there markets . The cause related marketing has an impact on consumers choices , so they prefer to by from them because they can meet there needs and help the community by paying the same price. What is Cause related marketing (CRM) ?
Business world on the other hand, should do their job by complying with the regulations and operating profitably at the same time. However in my opinion, I do think that companies have a responsibility to pursue social good. Business corporations are the one and only biggest organization and also the most powerful entity to be able to influence and offer social good towards the society.
For multinationals, CSR plays the role of opening up new market opportunities where multinationals can aid poverty-stricken, less developed companies and open up new customer bases. Cutting edge CSR provides organizations to learn from projects they invest in and to improve their own core competencies. The healthy image of a company gained by practicing CSR also helps retain more and better quality workforce, as they feel more honoured working in a company with socially responsible. Furthermore, with much of the developing world moving towards growing economies, customers value quality, brand image and ethics more than prices. Even in terms of investing and financing, there is a growing trend of shareholders investing in socially responsible companies.
Global Social Impact Strategies intended to provide an academic experience that is socially relevant which would combine classroom curriculum with hands-on learning in a setting that is international. This course is designed to help in gaining in-depth insights into the economic and also in creating the social value for the developing world. Students will learn to think strategically and act opportunistically with a not only a business mindset but a socially conscious business mindset through case studies, lectures, fieldwork and classroom dialogue. Students would conduct fieldwork abroad where they would actually have the opportunity apply their classroom learnings, through a partnership with firms located in India. Group projects will
Individual work After finishing reading the articles, it has to say that it is difficult for me to understand the contents exactly because there are various theories that I never knew before. The four themes, which are entrepreneurship, entrepreneur, identifying business opportunities, entrepreneurial process, are closely related. Different scholars hold distinctive viewpoints of the four terms from the respective angle. I will give my opinion in each theme and then make a conclusion. Theme 1: entrepreneurship Davidsson, P researched the definition of entrepreneurship in two relatively distinct social realities.