ipl-logo

Consumer Perception Towards Online Shopping Essay

2762 Words12 Pages

A STUDY ON CONSUMER PERCEPTION TOWARD ONLINE SHOPPING
Vikash1, Vinod Kumar2
1 2(Research Scholar, Department of Commerce, Kurukshetra University, Kurukshetra, India)
Abstract
With the development of modern technology, people’s way of life is changing day by day. These changes have also affected the way of shopping. Online shopping is taking place instead of traditional store shopping. In present study, it has been tried to find out the people’s perception towards online shopping and to know whether consumers prefer online shopping or store shopping and why. The primary data for this research has been collected through a survey of 100 consumers of Kurukshetra by using questionnaire. This study used factor analysis to provide evidence that consumer perception toward …show more content…

(2012), “Impact of demographic factors of consumers on online shopping behavior: A study of consumers in India”, International Journal of Engineering and Management Sciences, 3(1), 43-52.
Lim, Y. J., Osman, A. B., &Halim, M. S. B. A. (2014), “Perceived Usefulness and Trust towards Consumer Behaviors: A Perspective of Consumer Online Shopping”, Journal of Asian Scientific Research, 4(10), 541.
Agarwal, D.S. (n.d.). A study of factors affecting online shopping behaviour of consumers in mumbai region.. Tactful management research journal , 98-104.
Gong, W. (2012).Attitude towards online shopping: A comparasion of consumers in china and The U.S. International journal of E-Business management, 28-35
Changchit, C. (2006). Consumer perceptions of online shopping. Issues in Information Systems, 7(2), 177-181.
Garbarino, E., & Strahilevitz, M. (2004). Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation. Journal of Business Research, 57(7), 768-775.
Goswami, A., Baruah, P., & Borah, S. (2013). Customer Satisfaction towards Online Shopping with Special Reference to Teenage Group of Jorhat Town. PARIPEX-Indian Journal of Research, 3(4),

Show More
Related

  • Research Paper On Cango

    572 Words  | 3 Pages

    As a newer, yet dynamic company, CanGo had found the ability to function in the highly dynamic and competitive online retail market and the online gaming platforms/markets. This section of the research paper will focus on describing the market analysis and research that concerns the areas of online shopping and online gaming as well as the size of their markets. Potential areas of consideration are the size of the market, the different market trends, and potentials as well as the demographics we may be focusing on. CanGo is a company in which has several potential strengths that can aid them in securing economies of scale from the global transactions. Firstly, the company has become has secured adequate entrenchment in the online gaming and

    Read More

  • Cultural Differences Between Australia And Hong Kong

    416 Words  | 2 Pages

    Choon Ling, Kai H. Lim, Kwok Leung, Matthew K. O. Lee, Wayne Wei Huang UdayKumar Rallabandi In these article authors explain that, to increase the customer trust among the website for shopping the cultural characteristics of particular website plays an important role. Australia and Hong Kong are the two research sites authors conducted their surveys. Trust is considered to be critical for internet shopping.

    Read More

  • Ecommerce Essay

    1420 Words  | 6 Pages

    Abstract : Many factors determine the success of an e-commerce business like the location of launch, products, customer trust and satisfaction, good customer retention etc. Although a plethora of research has determined that there is no one particular way that ensures whether an e-commerce business will be a success or not. The purpose of this study is to understand the Indian market for a particular type of product, understand the demand and scope of the product in a niche segment. Also to elucidate the concepts of customer loyalty and various aspects of customer satisfaction and customer trust.

    Read More

  • Qualtrics: Analysis And Results Of An Online Survey

    1542 Words  | 7 Pages

    Methodology The online survey created through Qualtrics is to measure the online attributes retailers need to satisfy female generation Z shopping experience. The questions put together were modified to answer questions for the product. Asking different kind of scale and open-ended questions. With the help of my mom, a teacher at the Llano Highschool, my freshman year college cousin and her friends from San Angelo State, the survey was sent to them and dispersed through email and text.

    Read More

  • Epic Deal Shop: Exclusive Categories For Women Buyers

    515 Words  | 3 Pages

    Women are contributing around 85 % in all the online consumer purchases. They are also ahead in purchasing the items for the categories for male-dominated items. The items like wallet, handbags and various different items are purchase by women for their male partners. The shopping on the internet has evolved from the techie toys of 1990s to the consumer based search on the mid-2000s which are now currently spread to the multichannel powerhouses and the mobile apps. The women are flexing their

    Read More

  • Online Shopping Ethnographic Analysis

    302 Words  | 2 Pages

    The above graph representation shows the percentage of population category who opt for online shopping. The general caste population are major customers of online shopping covering 76.7 % of the total population. Followed by OBC category comprising 14% of total population. The SC and ST contribute for 2.7% and 6.7% respectively. It was seen that the general population mostly opt for online shopping because of their changing life style.

    Read More

  • Value Chain Analysis Of Amazon

    2612 Words  | 11 Pages

    Marketing needs to take advantage of this new channel. • Product category risk and financial risk decrease online shopping (Sorce et al., 2005) Need to consider overcoming risks to increase users. • Growth of internet from 2002 to 2007 is 244.7%.18.9% of world population use the internet (Internet World Stats, 2007) Opportunity to increase market share.

    Read More

  • Hypothesis Development: Type Theory Of Behavior

    745 Words  | 3 Pages

    Thus, if the online purchase is seen as an important social behaviors based on the thinking of others, then the individual is more likely to make online

    Read More

  • Compare And Contrast Shopping Online And Online Shopping

    851 Words  | 4 Pages

    We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.

    Read More

  • The Cause And Causes Of Online Shopping On The Internet

    996 Words  | 4 Pages

    Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

    Read More

  • Consumer Buying Behaviour Essay

    1057 Words  | 5 Pages

    Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.

    Read More

  • Impact Of E Commerce On Consumer Behaviour

    1462 Words  | 6 Pages

    Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

  • Persuasive Speech On Online Shopping

    765 Words  | 4 Pages

    More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

    Read More

  • Essay On E-Commerce

    708 Words  | 3 Pages

    E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used. Or what we know and familiar with as online shopping.

    Read More

More about Consumer Perception Towards Online Shopping Essay

Open Document