Concept Of Online Shopping

The Concept of Online Shopping:

It is a method of electronic commerce. An online shop, e-shop, e-store, Internet shop, webshop, webstore, online store, or virtual store suggests the physical similarity of buying products or services at a bricks-and-mortar retailer or in a shopping epicenter. The process is called business-to-consumer (B2C) online shopping. Online shopping is the practice of researching and purchasing products or services above the Internet. Due to technological innovations, the traditional way of shopping has become insufficient for individuals. Individuals now prefer easy ways to reach brands and stores and it can be said that that 'The Internet has fundamentally changed customer 's notions of convenience, speed, price,

Online shopping has some benefits over shopping in retail stores, including the ability to easily compare prices from a range of merchants, access to a wide selection of merchandise, being open 24*7 and the convenience of not having to drive to a physical store. But despite that the online shopping cannot replace the experience of shopping in a retail store or the entertainment value of going to a mall or market. A customer who knows exactly what he or she wants can look it up online, read and compare the information, and purchase from the site that offers the best price or service. But a shopper, who is uncertain what to look for, or who just enjoys browsing through items on display, will prefer a retail store where the merchandise can be seen, handled and sampled. The décor, music and arrangement of goods in a retail store create a multi-dimensional shopping environment that cannot be replicated online. For many people, going shopping at a mall, department store or market is a form of entertainment and a social experience. Many people who are currently unfamiliar with computers and do not feel comfortable using the Internet to shop are not likely to change their habits. The growth in future will come through

According to a survey conducted by Nielsen, Indian citizens are the third largest credit card users for online shopping next to only Turkey and Ireland (Achille 2008; Express India 2008). According to report from Associated Chambers of Commerce & Industry of India, in India, two metros are driving growth with Delhi contributing 24% of the E-sales and Mumbai contributing 20% of the E-sales (cited in blog catalog, 2010). Growth in Internet accessibility has increased its adoption for browsing and shopping among Indians. However, with a population of over a billion, the number of Internet consumers is still quite small. It is to be noted that among 71 million users, only 52 million are active users. Indian youth continue to drive the surge of Internet usage and comprise a large section of total users among