Concept Of Physical Beauty

CHAPTER 1:

INTRODUCTION TO GLOBAL AND SKIN CARE INDUSTRY

1.1 BACKGROUND

INTRODUCTION TO GLOBAL BEAUTY:

Beauty is a characteristic of an animal, idea, object, person or place that provides a perceptual experience of pleasure or satisfaction. Beauty is studied as part of aesthetics, culture, social psychology and sociology. An "ideal beauty" is an entity which is admired, or possesses features widely attributed to beauty in a particular culture, for perfection.

The experience of "beauty" often involves an interpretation of some entity as being in balance and harmony with nature, which may lead to feelings of attraction and emotional. Because this can be a subjective experience, it is often said that "beauty is in the eye of the beholder."

There is evidence that perceptions of beauty are evolutionarily determined, that things, aspects of people and landscapes considered beautiful are typically found in situations likely to give enhanced survival of the perceiving human 's genes.

The characterization of a person as “beautiful”, whether on an individual basis or by community consensus, is often based on some combination of inner beauty, which includes psychological factors such as personality, intelligence, grace, politeness, charisma, integrity, congruence and elegance, and outer beauty (i.e. Physical attractiveness) which includes physical attributes which are valued on an aesthetic basis.

Different types of women define beauty in their own different styles in the world, In