Joseph Nye: The Idea Of Soft Power

Soft Power

Submitted to: Sir Humayun Raza

Submitted by: Aqsa Hajra

NDU-15/F-101

BS- 02- B

Contents
Power 2
Idea of Soft Power and its emergence 3
Soft Power as the idea of Joseph Nye 4
Elements of the Soft Power 4
How soft power effect the nation 5
Idea of soft power as another side of diplomacy 5
Conclusion 6
References 6

Power
Power, is a mere word with heavy meanings. Power is actually not a new concept but it is as old as the human existence. But scientists have not yet formulated a proper stringent statement of power that would be useful enough in the systematic study of this important social phenomenon. However power is the key concept of understanding the social phenomenon of empowerment. Power is the capacity

Soft power is used in contemporary international relations in restructure and resolving issue while synchronizing the agenda. Soft power is considered as non tangible resources like culture, values that can aid in the attainment of state’s objectives. Soft power is not only the skill to influence others in international relation in fact it is the ability to be a magnet for others which further leads to submission. Vuving (2009) suggests that “we can add the word “accept” to the definition, and soft power is the ability to get others to want or accept what you want. However, there is still a problem with the word “accept” in the sense that you decide that there is nothing you can do to change an unpleasant fact and so you have to accept it or when you accept something unwillingly. Thus, the statement “soft power is the ability to get others to want, or accept, what you want” is not a precise definition but a first and useful approximation to a definition of soft power” Other, such as Breslin (2011) says that “soft power is conceived as the idea that others will align themselves to you and your policy preferences because they are attracted to your political and social system, values and

One of the phenomena that states have been paying concentration to for more than a few decades turned out to be the “soft power” concept. Even politically conventional countries like China admitted the importance of “soft” instruments. In 2007 the chairman of the People's Republic of China Hu Jintao used the term coined by Joseph Nye in his speech to the Communist Party of China and stressed the urgency of building China’s cultural “soft power” in order to meet domestic needs and increase international competitiveness. It means that the concept in whole is vital as it can bring significant results, though there are also certain cultural restrictions which affect its efficiency.
Nowadays states spend a huge amount of resources in order to achieve their objectives on the international scene, resorting to various tools of “hard” and “soft power”, despite the fact that they do not always obtain desirable outcomes. All in all, each country independently defines what kind of foreign policy to pursue and how to interact with other actors of world politics, nevertheless, “soft power” has already become an integral part of their political