Conflict In Apple Company

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Introduction Conflict is unpleasant, but inevitable throughout life. In any situation involving two or people, conflict may arise. Conflict can be defined as, “any situation in which incompatible goals, cognitions, or emotions within or between individuals or groups lead to opposition or antagonistic interaction” (Learning Team Toolkit, 2004, pp 242-243). People come from different backgrounds and live through different life experiences therefore, even when working towards a common goal, they will not always agree. Major conflict that is not dealt with can devastate a team or organization (Make Conflict Work, 2008). In some situations, conflict can be more constructive than destructive. In this paper we take a look at two technology giants,…show more content…
The company 's main growth driver engine is Smartphone business and Tablets. Apple Company (officially Apple Inc.) is one of the most famous companies in the world, they are the producers of iPods, Mac computers and the iPhone. The California based organization designs, develops and sells consumer electronics, computer software, and personal computers. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, since then Apple has risen to become one of the largest companies in the world. Apple on the hand arguably is considered to be the mother of modern smartphones. On June 29, 2007, the cofounder of Apple Inc Steve Jobs announced the release of iPhone, a technology they had been working on for about five years. It was the first of its kind compared to the other players in the market like Blackberry, Motorola and Palm who were already making pocket personal computers. The new tech had a bigger screen, multi-touch interface and the mind-boggling on-screen keyboard was met with a lot of excitement. With these new ideas Apple dominated the phone market and during the Macworld Expo keynote speech, Jobs reported that the Apple iPhone had a 28% market share in Q4 2007 this represented significant growth in the second full quarter that iPhone has been on sale and translated to a…show more content…
His company had worked for many years to develop the cutting-edge technology and in 2011, Apple sued Samsung for infringement of patents, trademarks, user interface, and style. Some of the features apple claimed were ‘stolen’ include; methods of handling phone calls and data simultaneously, reducing interference between devices, processing text messages and attachments, and improving network efficiency. Shortly after Samsung countersued claiming infringement of mobile-communications patents. The argument was compared to two children bickering who took who’s idea. The cycle of this lawsuit ended in August 2012, when a court in California ordered Samsung to pay Apple more than one billion dollars in damages for infringement of intellectual property of Appleʼs iPhone and iPad technology and design. The animosity between Apple and Samsung is common in the modern market. The conflict of these technology companies helps us understand two aspects of the game theory that lie behind effective conflict management and
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