Self Awareness And Social Awareness Essay

Introduction

It is a case of conflict which occurred in Population Services International/Myanmar (PSI/M), a social marketing INGO implementing in health sector of Myanmar. There are 1,100 national staff and 6 expatriates working in it. The main actors in the conflict are David and Cherry.

David is chief operation officer who is managing four operation departments: Health Services Department (HSD), Communication, Sales and Targeted Outreach Program Department. Cherry is deputy director (technical services unit) who reports to HSD director, the author of the article. In her technical services unit, there are 6 managers and 24 officers.

Background of personal characters and attitudes

David is bluff and rarely listens attentively what others say. He frequently skips from the discussing topic to another one in meetings. However, he is brilliant in the production of out-of-box ideas and he gets excited and enthusiastic about his

Thus, EI also plays a key role in conflict generation and management. Goleman et al. (as cited in Morrison, 2008) classify the two competencies into two categories: personal competencies including self-awareness and self-management and social competencies including social awareness and relationship management. In the story, both parties could not read and understand their own emotions and they even keep negative emotions. If they know their personality type and they can improve their weakness of communication, the conflict will not occur.

Moreover, David should use principle centered leadership rather than coercive leadership. Principle-centered leadership finds its power in the mutual respect so that it makes trustful relationship when he deals with "ISFJ" type individual who values belongingness, responsibility and