Consnors Marketing Strategy

1547 Words7 Pages
The main aim of this research report is to develop a marketing communication plan for Connors Café Bar. The report significantly involves situational analysis, segmentation, targeting, positioning concepts pricing strategic, external and internal market analysis, product life-cycle (PLC) as well as marketing implementation plan. The main objective is to determine the marketing communication programme of Connors Bar along with identification of consumer buying behaviours and attitudes. The action or marketing implementation plan effectively demonstrates the desired customer behavioural changes that are essential to take in consideration in order to attain relevant business objectives as main marketing purpose of Connors is to attract higher…show more content…
However, with the passage of time organisation significantly identified new target market of younger individuals who are preferably post-graduate, masters or under-graduate students with lower incomes in comparison with primary group of customers. In reference to the segmentation method it is often assumed to be major aspect in terms of organisational success. In the specific context, Connors is serving mass market and engages in developing local marketing strategies in order to expand target market segment through which can achieve higher business revenues to reinvest in Lotus Culture. In the particular context it is observed that Connors can access vast range of local customers by making effective use print marketing aspects such as utilising print ads, leaflets, postal or SMS messages and flyer distribution (Filser & McLaughlin, 2012; Sheth & Sisodia,…show more content…
The main aim of organisation is to develop distinctive image in comparison with other café bar functioning in the similar market. It is due to the reason that the main aim of Connors is to facilitate Luton Culture a charity organisation with reinvestment in order to improve the level of offering services. Marketing Objectives can accomplish masses of geographically scattered buyer obliging practically zero exertion for every presentation, and it engages the vender to reiterate a message conventionally. Connors publicise for advancement of an item at TV, newspaper, flyer and mobile marketing tools to spread mindfulness among customers (Daniel & Sam, 2011; Pearce & Robinson,
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