Consumer Attitudes Towards Online Shopping

1.0 INTRODUCTION

The research in J11 was on the consumer behavior towards online shopping in India that was written by the assistant professor, Chanderprabhu Jain College of Higher Studies & School Law. E-commerce is selling of goods and services through electronic media to facilitate exchange of detail information between buyers and sellers. Online shopping has become an essential part of business and it also refers to the shopping behavior of consumers in an online store or a website which use for online purchasing purposes. However, the online shopping is still at the primary stage of development in India. Therefore, it is mandatory to study the factors that influence the consumers’ attitude towards adopting this new shopping channel.

The factors that found in J11 was perceived of usefulness (M=3.5) and perceived ease of use (M=3.5). Therefore, for J12, perceived risk (MC= 3.72, MA= 3.91) and relative advantage (MC= 4.01, MA 3.58). However, in J13, perceived ease of use (M=4.46) and perceived of usefulness (M=4.38). These results were found to factors affecting consumers’ attitudes toward online shopping nowadays. The most important factors are perceived of usefulness, perceived risk and relative. Perceived of risk can be one of the important because of the safety, personal privacy and service or goods quality are the mandatory concern areas of the consumer who like to do online transaction. There are two types of perceived risk related to the process of online shopping which is the internet credit card stealing and confidentiality of consumer’s personal information. Therefore, factors of perceived ease of use are considered important as the consumer will be free from effort by using this new technology as they don’t have to waste their time to go out shopping while they can be shopping online at home. The next factor is perceived of usefulness. Perceived of usefulness is considered as the utilitarian factor that affect online shopping as customers tend to use that online website which significantly affects their performance This also would increase the consumer efficiency and this positively affect the entire purchase process. These factors are found in J11 & J13. Meanwhile in J12, the factors that we found was the culture, it’s an important element of the social environment. It can give a reaction of different culture to different products and technological innovations. In my opinion, the website should increase their security and privacy of the consumer so that they will not worry about their details information when shopping