Consumer Buying Process Model

the benefits of life insurance for both financial protection as well as for long-term wealth creation.
The importance of insurance is unquestionable in modern economies as it serves a broad public interest and is vital to individual’s security. Advocacy of insurance and risk issues is an important tool that complements the insurance regulatory and supervisory framework.
17.0. CONSUMER BEHAVIOR AND CONSUMER PERCEPTION
17.1. Consumer behavior Consumer behavior as the behavior that consumer display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. Consumer behaviour focuses on how individual consumer and families or households make decisions to spend their available

Consumer buying process
This is an important process which has a vital role in consumer behaviour study. This is the first essential step to understand consumer behaviour. The objective of study of consumer buying process is to know how a consumer makes his decision regarding buying or not buying any commodity. In most cases, a decision involves the selection of an option from two or more than two or more attractive choices.
The buying process it the process of decision –making leading to a purchase function. It represents a problem-solving approach. The mechanism is the same as in any processing activity in which we supply some input followed by the processing activity and finally the output comes before

For certain commodities, the buyer or consumer takes his buying decision immediately without much consideration. These are items of daily use. For some other commodities, mainly luxury or durable items, the consumer thinks much before taking a decision to purchase it. Sometimes, the consumer may also consult others, generally, the purchaser passes through five distinct stages in taking a decision for purchasing a particular commodity. These stages are (1) need arousal, (2) information search (3) evaluation behaviour (4) purchase decision, and (5) post-purchase feelings.
17.4. Consumer perception
Perception is defined as the process by which an individual’s selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. It can e described as “how we see the world around us.” Two individuals may be exposed to the same stimuli under the same apparent condition, but how each person recognizes, selects, organizes, and interprets these stimuli is a highly individual process based on each person’s own needs, values, and expectations.
Perception has strategy implication for marketers because consumers make decisions based on what they perceive rather than on the basis of objective