Consumer Behavior Essay

SUMMER INTERNSHIP REPORT

ON

“ANALYSIS OF CONSUMER BEHAVIOR AT THE BERIWAL CONSTRUCTION PVT. LTD. COMPANY.”

SUBMITTED TOWARDS PARTIAL FULFILLMENT

THE AWARDS OF MASTER OF BUSINESS

ADMINISTRATION

(2014-2015)

SUBMITTED BY:

CHANCHAL VERMA

148410054

INSTITUTION OF MANAGEMENT

G.L.A UNIVERSITY, MATHURA EXECUTIVE SUMMARY

India is an over populated country and day by day population is increase rapidly which creates the housing problem. Land prices skyrocketed, due to high prices, insufficiency of land, high cost of land registration and high price of building materials, people are now not interested to buy a land for building their own house.

BERIWAL GROUP leading real estate and construction

d) Situational factors such as physical surroundings in the time social surrounding, purchase and time factor.

e) Cultural factor such as social class-caste and sub caste, religion.

f) Social factor such as family, reference group and social status.

2) Undergoes a constant change:- Consumer behavior is not static. It undergoes a change over a period of the time depending on the nature of products. For example, Kids prefer colorful and fancy footwear but when they grow up as a teenagers and the young adults, they prefer trendy, footwear, and as middle-aged and senior citizen. They prefer more sober footwear. It’s the change in buying behavior may takes place due to several, other functions such as increase in other income level, education level and marketing factors.

3) Varies from consumer to consumer:- All time consumers do not behave in the same manner. So different consumers behave differently. Just because of the difference in consumer behavior are due to individual factors such as the nature of the consumers, lifestyle and their culture. For example, some consumer are technoholics. They go for shopping and append beyond their