The trend is growing too fast increasing revenues from the online retailing. Researcher have been conducting a lot of research to see the impact of online shopping on the business, the role of internet shopping as a channel of distribution (Alba et al, 1997), factors influencing shopping online (Swaminathan et al, 1999) and the impact of online shopping on price sensitivity (Shankar et al, 1999). There are two types of shoppers, online and offline shoppers. According to Journal of retailing published (Jayshankar, Kristey, Michael and Nadia, 2010) have used different attributes to differentiate between these shoppers. Following are the attributes shopping motivation, attitude towards shopping, shopping frequency, store loyalty and etc.
The multiple regression analysis demonstrated the most significant determinants of consumers’ attitudes towards online shopping. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers’ attitudes towards online shopping. Therefore, e-retailers should emphasize a more user friendly function in order to provide utilitarian customers a way to find what they need efficiently. The thesis of (Delafrooz, 2009), found that the level of online shopping intention was relatively high and direction of attitude towards online shopping was positive among the postgraduate students. Moreover, it was found that utilitarian orientation and hedonic orientation, perceived benefits and demographic characteristics (gender, age, and income) were significantly and positively correlated with the attitude towards online shopping.
However, its often that a crucial aspect of e-commerce gets lost among all this information - customers online behaviour. It is mostly due to the fact that it is assumed that the customers will visit the website, find the required product and providing the price is right, and shipping is within the reason, the customer makes the purchase. Unfortunately, this is not exactly the case.There is much more to the user buying process than the 4 stages framework commonly discussed: 1) Need recognition 2) Search for solution 3) Evaluation of alternatives 4) Purchase Underlying processes take place during each of theses stages. In order to start an online store or set up an E-business, it becomes important to gain knowledge about them. The FFF Model of Online Consumer Behavior In 2012, two management professors Ujwala Dange and Vinay Kumar from Priyadarshini Engineering College and S. B. Patil Institute of Man- agement respectively proposed a model for online customer behaviour.
e-marketing is the marketing of goods and services over the internet. There are two human parts of e-marketing. First is online consumer behavior and second is various activities of online businessmen to impact consumer behavior to buy products and services. Electronic marketing environment is important for consumers online shopping. Young customers uses internet for information, surfing and purchasing.
2.4.2 THE RELATIONSHIP BETWEEN CONSUMER ATTTITUDE AND ONLINE SHOPPING We believe that examining attitudes of early adopters is highly important at this stage given that attitude in this context plays a significant role in their repurchase decisions and also significantly affects the adoption intention of other consumers based on the information and views that they receive from early adopters (Van der Heijden, 2003; Hsu et al., 2014). From the perspective of consumers and in comparison with traditional shopping, online shopping has its own advantages and benefits (Kim et al., 2008; Liu et al., 2012). First, online shopping enables consumers to purchase products and services at any point of time and wherever they are located. Second, online shopping allows consumers to save money, effort, and time when purchasing products. For example, comparisons among online retailers in terms of prices for a certain product can be done easily and efficiently in online shopping.
2.4 Potential of Online Sales The development of e-commerce strategies usually starts by getting information from different companies on what they want to sell and how they want to sell it. In the electronic sales platform, some organization may sell their whole product range, or just a few selected items. Many organizations are seeking to realize the potential of e-commerce and to engage in the e-marketplace (Rowley J, 2000). In order to be successful in operating an online business, there is a need to identify the potentials of online sales of their products and its consumers’ patterns and behavior, or how they react towards the online shopping platform. Not all products is suitable to be sold electronically.
Online Shopping Behaviour in the Digital Era Abstract Recent study has shown an interest in indicating consumer motivations that affect the online shopping behavior. Definitely, it is developing a conceptual model that addresses consumer value perception for using online shopping versus the traditional shopping. A lot of data showed that such factors like good quality ,price, service and treat quality are completely impact perceived value and purchase intents in the offline and online network. Consideration of online and offline buyers can be classify to see how value is established in both ways. It is hitherto to recognize what factors influence online and offline shopping choice progression.
It has grown from a small shopping cart to giant e-commerce industry, thanks to emergence and growth of faster and cheaper internet services and its availability on the mobile devices. It increases the seller reach to the potential customer in much faster, easier and in economic way. Online shopping is also known by other alternative names like webstore, web-shop, online store front, internet shop, e-shop,e-store, virtual store and online store. Started as a research from a telephonic B2B services between two businesses i.e. suppliers and vendor and have matured enough to take it to end user a.k.a customers as B2C services with online shopping sites.
As the online retailing market becomes increasingly competitive, online sellers have shifted their attention from inducing consumers to adopt their online channels to motivating consumers to purchase through these online channels. The customers are motivated and attracted by various characteristics and attributes of online shopping websites offered by online sellers. Marketing scholars have suggested that the values motivating consumers to engage in retail shopping includes both utilitarian and hedonic dimensions (Babin et al., 1994). Utilitarianism is a theory in normative ethics holding that the moral action is the one that maximizes utility or functionality. The utilitarian dimension is concerned with instrumental or functional value of an object/consumption (Batra & Ahtola, 1990).
To evaluate the factors affecting online shopping behaviour. To create an awareness about online shopping and make people interested in internet shopping. To give suggestion for the consumer about online shopping. RESEARCH METHODOLOGY The nature of this study is exploratory and descriptive because both primary and secondary data have been used. Primary data is collected from respondents and secondary data is collected from journals, books and websites.