With the development of the Internet the concept of E-commerce and E-business became more and more popular. The term of E-commerce was first introduced by Turban et al. (2002). After that the concept of the online shopping as a separate process became more accepted. Nowadays there is a growing competition between physical stores and online e-commerce stores.
The development of online marketing in the world has established a new place of communication and interaction among individuals. At present, Internet has become an important tool for modern companies. The aim of this research is to observe the impact of online marketing strategy on consumers’ purchasing decision. Specifically, this research is observing the impact of online marketing strategy on consumers’ purchasing decision when it comes to retailers (Hsin Chang & Wen Chen, 2008) 1.2. Background Many of the organisations have agreed with the fact that transformation of customer behaviour is the unavoidable trend due to which they have started changing their marketing strategy.
The finding also proved other factors effecting on-line shopping as saving time, price, security and delivery services. Introduction: Nowadays, statistics show a growing number of shopper online. The aim of this paper to investigate how the internet has made a revolution in shopping process in Alhasa city. This topic attracts me as I know many people around me use online shopping and the number increase rapidly. So this study discusses some hypothesis the great acceptance of online shopping in Alhsa city, the characteristics of online consumer and the advantages that attract people to buy online.
Forecasting future growth of online shopping, marketers are making changes in their marketing strategies and trying to capture future market. The online shopping is gaining greater importance in metropolitan and big cities as well as in various foreign countries. The Economic Times in one of their article published that when you buy a product or a service over the internet, instead of going to a traditional store in the market, it is called online shopping. Globally, online shopping has gained wide importance because of its benefit of convenience as well as save of time. People can buy any product from home only without pain of going to stores.
(Anders Hasslinger, 2016) Undeniably, the online business had gradually increased these few years. Traditional markets also need to make changes to keep up with the pace of the times in order to be competitive in the market. Therefore, E-commerce has become an irreplaceable marketing channel in business transactions. Online stores and services are an important sales channels in business to customer (B2C) transactions. A customer will not bind to a specific opening time or location, people will be active at anytime and anywhere.
This project aims to research if Mr Price consumers prefer shopping for clothing online or physically. Sub- aims of the research will aim to determine which age groups are more likely to interact in the area of online shopping. Furthermore whether or not Mr Price feels like they generate more income with online shopping and if they deliver costs increase as well as which age groups are more interested and interact in this particular area will be investigated. Due to online shopping being a growing area of technology, retailers may benefit from this research as establishing a store on the internet, allows for retailers to expand their market and reach out to consumers who may not be able to visit the physical store. The convenience of online shopping is assumed to be the main attraction for consumers today.
I. INTRODUCTION As far as people have been concerned on buying things, getting wants and necessities, these have been achieved by a short commute or a stroll to the nearest store; whether this is an outlet, a department store, or a mall with a lot of accessible shops. With the advent of the internet, opportunities have risen, more attainable goals became possible, and the ingenuity of the human mind continues to improve this, especially in the field of commerce. Online shopping has been considered a great success on selling products to the consumers, but will it be enough to replace traditional shopping? The researcher has studied the advantages and disadvantages of online shopping compared to traditional shopping.
Is it accurate to say that you are pondering beginning a business where you offer your items online? Provided that this is true, then you'll be joining the a great many business people who have cut out a corner in the realm of e-commerce. At its center, e-commerce alludes to the buy and offer of products and/or administrations through electronic channels, for example, the Internet. E-commerce was initially presented in the 1960s by means of an electronic information exchange (EDI) on quality included systems (VANs). The medium developed with the expanded accessibility of Internet access and the coming of well known online merchants in the 1990s and mid 2000s.
Purchasing power : There is a positive correlation between person’s income and his purchasing power thus more income means more purchasing power which results in frequent buying. List advantages of operating online: Advantage How will you leverage the advantage? Easy access to the market there are many websites available for sellers which helps them to sell their product online within a short period of time such as eBay, Amazon and so on. Potential for quick growth it is easy to obtain a high rate of returns in short time with the help of e-sales with the use of good digital market strategy. Widen market online selling plays vital role in expanding the size of the market because the internet makes world global village.
AN IMPACT OF E-TAILING IN INVENTORY SYSTEM S. Haripriya and W. Ritha Department of Mathematics, Holy Cross College (Autonomous), Tiruchirappalli - 620002, India. firstname.lastname@example.org ABSTRACT In the present scenario of competitiveness, enhancement efforts and the adoption of new technologies is crucial for a company to reach high levels of effectiveness. Online retailing is one such strategy and it is continuing to expand quickly. As Information Technology progresses rapidly, consumers can access the internet more convenient and thus they are more interested in online shopping. Retailers who have effectively used the internet to manage their business operations have been able to discover new ways to handle their inventories and save costs.