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Essay On Consumer Behavior In Social Media

1125 Words5 Pages

CONSUMER BEHAVIOUR IN SOCIAL MEDIA The behavior of consumers are not always the same. There is differences in behavior when coming to different situations. The marketers are always concerned with the consumer behavior because they have to keep the advertising strategies based on the consumer behavior. Therefore behavior of consumers is always given importance. In this new internet era, the consumers are more into social media and also for online shopping’s. It also tries to assess influences on the consumer from groups such as family, friends, sports, reference groups, and society in general. The behavior of consumers is very difficult to predict. Nowadays the individuals like to spend their time in social Medias like Facebook, twitter etc. So before going more deeply we have to understand first what is this consumer behavior and social media. Consumer …show more content…

Many of the researches have stressed upon the negative impact that had happened with social media. The researchers tell that the youth are too open to public and so that they share all their personal information’s in that. So as a result all the public will be able to see the thoughts and posts which he/she has shared in her page. The youth is concerned about talking to people whom they don’t know and they appear to be less worried about sharing all the information’s about themselves. New studies had shown that social media websites like Facebook can influence an individual to go for a new product and make individuals spend more. This is because of the heavy ads shown on the social media sites and it persuades the individuals to actually go for the product and through this way the spending capacity is been increased. So from this point what we can derive is that the individuals are loosing their self control and that’s the reason why they are going for new purchases. This advertisements in social media sites pressurizes the consumer to go for a product or

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