Consumer Behavior In The Consumer Process

Introduction
Consumer behavior is all about satisfying the needs and wants of customers, groups or organizations by selecting, buying, and disposing ideas, goods and services. It refer to the underlined motives of the consumer in the market place.
Market expects by gaining the information regarding what customer wants are for the particular goods and services, they can estimate- which product are mostly required in the market.
Consumer act’s like an actor in the marketplace. A consumer plays various roles in decision process from the information provider, the user to the payer and the disposer. Consumption situation also effect the role of consumer, for ex. In a child purchase process a mother is a role player

How should one behaves is mostly decided by the culture of that particular person. In simpler words, culture is nothing but values of an individual. What an individual taught by his/her parents and relatives as a child becomes his culture.

Example - In India, people still value joint family system and family ties. Children in India are conditioned to stay with their parents till they get married as compared to foreign countries where children are more independent and leave their parents once they start earning a living for themselves.
Cultural factors have a significant effect on an individual’s buying decision. Every individual has different sets of habits, beliefs and principles which he/she develops from his family status and background. What they see from their childhood becomes their culture.

Over the past decades in Asia nations it has grown a lot. As in India itself there is an increasing demand of high end or luxury watches. As it is to be concluded that in future high-end models are more in the market rather then the mass market as now mass market models is becoming obsolete due to digital and mobile technology. As also the watches is coming more into fashion and is a more fashion accessory item now. This industry is mostly target the younger generation as these people have most disposable cash and can buy high end product. As they walk in society they purchase more high end products to show there standards and to show that they can afford such high end