3. • The Role of Consumers’ Attitude toward Product Brand- Methaq Ahmed. • Relationship of Consumer Attitude and Brand: Emotional Aspect - Jūratė Banytė, Eglė Jokšaitė, Regina Virvilaitė. • Consumer Attitudes Towards Product Extension In Store Brands – Wong Suet Ting Sharon. • Consumer Attitude towards Store Brands in Comparison To National Brands - Prof. Deepali Gala, Dr. Ramchandra D. Patil.
When customer have enough choice about different brand under one roof this will bound him to switch to other brands which are available in the market. So the store loyal customer always increases the brand loyalty because he thinks that all benefit of his brand is better than other brands. The brand loyalty
Helpful relationship exists among customer satisfaction, honesty and customer loyalty. Long time achievement and status of an organization depends on customer loyalty. Customer is forever right and achievement of customer loyalty is a golden major for businesses. Gronholdt et, (2000) have created that companies with low price policy had a greatly higher loyalty than estimated from their customer satisfaction. On the other give, companies that had used a lot of power on branding definitely had a high customer satisfaction but they did not have a equally high loyalty.
Emotionally connected The presence of an emotional connection with the customer is always beneficial. The reasons why clients choose one item over another, is due to a number of rational and emotional factors. The specifications of the product and its price are not always the main component. If you manage to win and hold the loyalty of your customers, be sure that even the cheapest price will not going to make them buy from your competitors. People are willing to pay more for a product of their favorite brand, even if they know that the quality and price are worse than those of other similar products on the market.
Consumers do not look for information of the brands, assess the characteristics, and think carefully which brands to buy. Instead, they receive the information from watching television advertisement and also through magazines. Therefore, these type of customers do not have strong loyalty toward a brand. They select the brand based on their general
I have sadly come across so many company policies that inhibit employees from delivering customer satisfaction, the result of which is poor sales growth and a decline in repeat business. Let us remember that without regular customers making frequent purchases then there can be no business. Businesses flourish or whither based on their ability to deliver customer satisfaction and develop a loyal customer base. Three positive effects of customer loyalty 1. Revenue increases due to repeat purchases and referrals 2.
2000: 826).The individual market segments should be targeted in terms of developing customer loyalty. Customer loyalty is one of the most important and critical factors for a company's success. Customer loyalty happens when customers have a great experience, and it leads to many benefits: loyal customers return for future business, refer friends and family to a business, and spread positive comments about a company through word-of-mouth advertising. With social media and the ease of rating companies. There are several factors that can influence customer loyalty.
Companies can make sound marketing decisions based on their knowledge about consumer requirements and perception. A sound understanding of consumer perception is critical to influence consumers and that is the difference between favorable or unfavorable product image. A study on consumer perception helps to understand the behavior of the customer by indicating consumer expectations. Consumer perception is also important to understand the factors that influence product loyalty. Through perception study a company finds possible ways to promote its products through effective fulfilment of customer
According to Gitomer (1998) companies try to get customer’s loyalty as keeping existing customers is cheaper than finding new ones, and having a base of loyal customers for one product or service improves sales for the company's other offerings. Organization saves money which would have to be spent to attract new customers. Customer benefits by receiving special treatment, special deals, vouchers and price discounts. They have confidence in service provider and personal relationship with