Cass and Fenech (2003) in their study named “ Web Retailing Adoption: Exploring the nature of internet users web retailing behaviour” focussed on examining how internet users adopt web for retail usage. They used a technology acceptance model as a framework to explore acceptance of this technology for retail usage. To measure the attitude of consumers towards web retailing the impact of several parameters such as opinion leadership, buying impulsiveness, internet self-efficacy, perceived web security, satisfaction with websites, web shopping compatibility were evaluated. The results indicated that the various antecedents as mentioned above being used in the study differentially affects the beliefs of internet users ( perceived usefulness
This is in accordance with the work of Childers et al. (2001) which argued that online retailers which are able to provide online shopping sites which are clear and understandable, with less mental effort requirement, and allow consumers to shop the way they want results in ease of use perceptions in consumer minds with favorable attitudinal attachment to online retailers which are able to do
Many women shoppers have stated that they derive great pleasure out of online shopping as it is a great way to find the best prices. Although, men and women usually differ in their online shopping choices and preferences, the good news is that more are using the Internet than ever to shop anything and everything. Hence, the online store owners need to adjust their marketing strategies and consider the mental makeup of the target audience to boost traffic and
4. The Research Methodology Data Collection Method This study was conducted using primary and secondary data. Secondary data were used to explore the motivating factors affecting consumer’s satisfaction towards online shopping. Sources were from the literature review of articles, journals and different websites. Afterwards, the author summarized all these motivating factors as listed below in a questionnaire form to be used for primary data collection to investigate among respondents with online shopping experience.
Dr. Sunanya Khurana and Ms. Baljinder Kaur (2015) in their research found that e-commerce and e-marketing are mostly influenced by demographic and psychographic factors. Online marketers now know that who are shopping online, what are their preferences, how consumers gets information and use it to buy online products. Most influential factors of online shopping are convenience, ease of use, security cost saving and time saving. Educated and younger age consumers are the most important shopper online. Marketers have to modify their online marketing strategies according to the consumers likes and dislikes.
The trend is growing too fast increasing revenues from the online retailing. Researcher have been conducting a lot of research to see the impact of online shopping on the business, the role of internet shopping as a channel of distribution (Alba et al, 1997), factors influencing shopping online (Swaminathan et al, 1999) and the impact of online shopping on price sensitivity (Shankar et al, 1999).
The magnitudes of these online shoppers are culturally, religiously, linguistically and regionally differ. Their attitudes and expectations towards online shopping also differ widely. Since, Younger people can adapt newer technologies so they can adapt internet as shopping
The development of online marketing in the world has established a new place of communication and interaction among individuals. At present, Internet has become an important tool for modern companies. The aim of this research is to observe the impact of online marketing strategy on consumers’ purchasing decision. Specifically, this research is observing the impact of online marketing strategy on consumers’ purchasing decision when it comes to retailers (Hsin Chang & Wen Chen, 2008) 1.2. Background Many of the organisations have agreed with the fact that transformation of customer behaviour is the unavoidable trend due to which they have started changing their marketing strategy.
Online shopping is the act of buying goods and making purchases done on the internet. It has been around for quite some time and has been gaining popularity among Bruneians. We chose online shopping as the main focus of this assignment because we wanted to find out the system working behind online shopping. One difficulty we faced in completing this assignment was that we could not find many participants that have experience in online shopping to be interviewed. This assignment consists of report writing and video making.
Review Of Literature ( customer satisafcation towards online shopping) George Adamidis et al (2006), in this paper, the authors discussed about specific aspect of shopping; grocery shopping. Grocery shopping is an essential and routine type of consumer behavior, which over the last few decades has undergone major changes due to the rapid evolution of technology. E-grocery is the new form of grocery shopping, which allows consumers to order products via the Internet from the convenience of their house. The evolution of online and in-store grocery shopping is largely determined by the motives and the behavior of consumers. The aim of this paper is to investigate and explain Cypriot consumer’s perceptions and responses towards online grocery shopping.