ipl-logo

Consumer Behavior Towards Online Shopping

1633 Words7 Pages

The purpose of this study is to understand and evaluate the consumer behaviour towards online shopping ( specially in case of chennai city).
INTRODUCTION
Online shopping behaviour refers to the process of purchasing products or services via the Internet. The process consists of five steps similar to those associated with traditional shopping behaviour (Liang and Lai 2000). consumers use internet for different purposes like searching product features, prices or reviews, selecting the products through online, placing order and making payments and getting delivered that products by different means ( Sinha, 2010). Studying the factors affecting online shopping behaviour of a consumer is one of the most important research in e-commerce during …show more content…

To evaluate the factors affecting online shopping behaviour.
To create an awareness about online shopping and make people interested in internet shopping.
To give suggestion for the consumer about online shopping.
RESEARCH METHODOLOGY The nature of this study is exploratory and descriptive because both primary and secondary data have been used. Primary data is collected from respondents and secondary data is collected from journals, books and websites.
SAMPLING TECHNIQUE
In this study convenience sampling method is used. The source of the sample is limited to Chennai city. A structured questionnaire was used as the research instrument for this study. This structured questionnaire was prepared on the basis of objectives of the study.
SAMPLE SIZE
The sample size we take was 30 consumers of online shoppers and the study was conducted in Chennai city. In case of sample size 10 members were male and 20 members were female and the age group is between 18 - above 45.

LIMITATION OF THE STUDY
This study is limited to Chennai city and sample size. Time constraints is also one of the limitation for this …show more content…

TABLE VI
Best marketing approach to advertise online shopping
Particulars Frequency Percentage
Bill boards 14 46.66
Magazines 2 6.66
News paper 2 6.66
Search engine 11 36.66
Others 1 3.33
Total 30 100
Source: Primary Data
Interpretation: From the above table it is observed that out of 30 respondents 46.66% choose billboards to advertise online marketing, 36.66% choose search engines, 6.66% choose magazines, 6.66% choose newspaper and 1% choose other methods to advertise online shopping.
TABLE VII Preference of online shopping Preference Strongly agree (%) Agree (%) Neither agree
Nor disagree
(%) Disagree (%) Strongly disagree (%)
Attractive Prices 23 67 10 - -
Reliability 3 43 54 - -
Mass variety of Products 33 40 10 17 -
Popularity 20 43 30 7 -
Convenience 30 47 13 10 -
Cost 30 46 17 7

Show More
Related

  • H-E-B Background

    1907 Words  | 8 Pages

    Customers ranging from those that has a tight budget in maintaining their family’s daily needs and also those that want a nice market occurrence as they prepare for their night. Comparing to some other retailers that only focuses on one type of customers regardless of the type of product, services sold, area and status of customers. Retailers like this might provide a product with high quality and with high price to customers with lower needs and some low price and not paying attention on quality. H-E-B believes that product can be sold in low price at the same time providing good quality products for their customers. (Smith, 2013).

    Read More

  • Vaccination Against Influenza

    168 Words  | 1 Pages

    This study would be conducted using qualitative and quantitative

    Read More

  • Evidence Based Critique Framework

    1735 Words  | 7 Pages

    The sample size was appropriate for the study. Which improves accuracy ( Ingham-Broomfield, 2011).Study results were presented in tables with explanations defining findings giving clarity (Osborne et al., 2015). Strengths of the study are that all researchers are employed in the health education system, suggesting authors have clinical knowledge, experience and research skills. Another strength is the use of single-centre and cross-sectional survey which provided more data.

    Read More

  • Analysis Of 'What The Dog Saw'

    1177 Words  | 5 Pages

    Essay The “competitiveness secret” Why the companies change the packaging to sell the same product? Why similar products, but with different brands are perceived as different? If the consumer perceives a product as different from the others, the company that sells this product, has a competitive advantage from the other companies. And if a company sells a particular product, it will increase its profits.

    Read More

  • Essay On Infection Prevention

    779 Words  | 4 Pages

    The data were processed and analyzed using SPSS version 18. Frequencies, cross tabulation, Pearson’s, chi-square test, ANOVA were used to analyze the data. A p-value of <0.05 was considered statistically

    Read More

  • Research Paper On Cango

    572 Words  | 3 Pages

    The online retail market, including the one of CanGo, has achieved an increased growth of about 18% during the years of 2009 thru 2012. Conventional retail store sales grew at a rate of 1.3% during the same timeframe. Although the United Kingdom appears the leading nation in online business sales, the market shares in the United States makes it the second leading nation as the online business sales are notably high. For example, the United States were able to see roughly $186,942,000 in internet sales in the 2012 alone keeping in mind that this value only accounted for about 6.5% of the aggregate retail sales volume that was recorded across the nation at that time. The average online consumers are believed to be individuals whom have average levels of literacy and a steady source of income.

    Read More

  • AT & T Marketing Strategy Essay

    3108 Words  | 13 Pages

    ESSENTIALS OF MARKETING ASSIGMENT 1 AT&T’s MARKETING STRATEGY SUBMITTED TO: Prof. Sujata Joshi Faculty (Marketing) FROM: GARGI MODI (14020541147) NAVDEEP SINGH (14020541148) JASPREET SINGH (14020541149) ABHINAV NIRWAN (14020541150)   INTRODUCTION AT&T Inc. is an American multinational telecommunications corporation, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also provides broadband subscription television services. AT&T is the third-largest company in Texas (the largest non-oil company, behind only ExxonMobil and ConocoPhillips, and also the largest Dallas Company). As of May 2014, AT&T is the 23rd-largest

    Read More

  • Causes Of Incivility In Nursing

    1405 Words  | 6 Pages

    Design This study uses a descriptive qualitative design the aims of the study are to describe the factors

    Read More

  • Causes Of Homelessness In Ethiopia

    1238 Words  | 5 Pages

    Methods: Information sources Both primary and secondary data were used in order to gather information for using in research paper in parts such as context and results. These materials were used to answer research questions in aims. Secondary research: Many information was electronically read in different sites. The available materials such as newspapers, journals, electronic information, news and magazines were reviewed and used. Primary research: There were applied a raw data.

    Read More

  • Compare And Contrast Shopping Online And Online Shopping

    851 Words  | 4 Pages

    We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.

    Read More

  • The Cause And Causes Of Online Shopping On The Internet

    996 Words  | 4 Pages

    This is because, the shopping on the Internet deals with many purchasing opportunities and assorted with the special product to be sold to the customers. These opportunities make the online shopping or internet shopping can be convenient, economical and safe, fun. Moreover, without an extra cautious, the online shopping will be a venue for other people or named as

    Read More

  • Classroom Management Case Study

    833 Words  | 4 Pages

    The students selected came from three sections to avoid prejudice of their perceptions. In order to assure manageability of the collected data, the questionnaire only included multiple choice, checklist, Likert scale, ranking/rating questions and did not include open-ended response

    Read More

  • Impact Of E Commerce On Consumer Behaviour

    1462 Words  | 6 Pages

    Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

  • Persuasive Speech On Online Shopping

    765 Words  | 4 Pages

    More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

    Read More

More about Consumer Behavior Towards Online Shopping

Open Document