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Consumer Behaviour In Online Shopping

1501 Words7 Pages

DO STUDENTS AT UNISWA-KWALUSENI USE ONLINE SHOPPING
CHAPTER ONE: INTRODUCTION
Consumer behavior is the study of individuals, group, organizations and the procedure they use to select, secure and dispose of goods, services, experiences, to satisfy needs and the effects that these procedures have on the buyer and community as a whole, (Kuester, 2012). According to San Jose (2009) Electronic Commerce is a way to improve the exchange of goods, services, information, and knowledge between organizations through the use of networked enabled technologies. The business transactions can occur either as Business-to-Business (B2B), Business-to-Customer (B2C) or Customer- to Customer (C2C). Online shopping is a form of electronic commerce which involves …show more content…

This type of online shopping is applicable to most organization that allows the purchase of its goods or services through the internet by the end user for their own use. Apart from online retailing other forms of B2C include online auction, online real estate websites, online travel offerings, online banking services and virtual universities.
2.1.2 Customer-to-Customer
Customer-to-customer (C2C) is a type of electronic commerce that involves online enabled transactions of goods and services between customer using a platform provided by a third party. It provides a way in which individuals can exchange goods and services directly without the need of being a registered business entity. This form of e-commerce is assumed to expand in future since it eliminates the costs of using another organisation. Insecurity poses a great threat to this type of commerce during the transactions (Niranjanamurthy, 2013).
2.1.3 …show more content…

He further stated that price levels change depending on the types of products regardless of the Internet maturity, and that online retailers typically have lower prices. Moreover, the price dispersion among online retailers is linked to service characteristics which can allow higher prices. Well established Stores with established brands, e.g Pick & Pay, can better manage price premiums compared to online retailers, although this is not observed in highly competitive markets such as books (Walter, Gupta & Sue,2006). Quaddus and Achjari (2005) suggest that many online products’ prices are lower than offline shops. This is because the Internet shop operation can save some overhead expenses like rent and inventory cost. Therefore, students would always find that prices on online goods and services are cheaper than the offline shops’ goods and they would be willing to buy from an online

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