Consumer Behaviour In Tourism

KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES

RESEARCH REPORT

ON

CONSUMER BEHAVIOUR TOWARDS TOURISM

Submitted by ARKA DASGUPTA ( PG 2015 – 12 )

ABSTRACT

Purpose: - As research manager of new travel agency this paper aims to find out the role of attitude, psychology, behaviour which influence a consumer in selecting a particular tourist spot.

RESEARCH METHDOLOGY: - Research was made on the age between 35-50years with income of 300000-600000 in Davengiri.

Findings: -

Research limitations: -

Practical implications: -

Value: -

KEYWORDS: Consumer attitude, knowledge, perception, pester power.

Paper type: - Research paper

INTRODUCTION: -

A review of involvement and emotions to the

The involvement construct has grown and attracted more and more interest by researchers, because of its theoretical and practical value. Although studies have been developed on the role of emotions in consumer behaviour those have only been empirical applied in the tourism field studies to a very limited extend. However, while the majority focuses primarily on the role and impact of emotions in consumer behaviour generally, with some exceptions. To our knowledge to this date, no studies have been undertaken in order to understand the synergetic role of involvement and emotions of tourists in their tourist activity on leisure vacations. Although the study addresses the factors that help to predict tourist behavioural intentions when planning a wine tourism vacation, is limited because focuses on wine tourism and is need to check its assumptions into a broader context. Leisure marketing is emerging as new area of research, it is, therefore, crucial to understand the principles of marketing and also understand the leisure activity. In its investigation their results direct link between tourists ' emotional responses and behavioural intentions. cultural values could play a significant role in tourism through important effects on the behaviour of tourists in general. In this context, there are more and more studies

what are the factors that influences particular consumer to make selection about the place? Their attitudes towards selection of particular tourist spot with their limited money and willingness to go over there. It is human nature to find out what lies beyond our own boundaries so as marketer a problem arises how their minds work. However, past few decades’ tourism industry has grown up significantly, so does the mind of the consumer has become complicated of making choices regarding selection tourist spot .so many factors play vital role as we will go through research we understand it better which things play vital role.

Literature Review

In this literature review I have divided into 5 sections that plays a vital role in selection of the spot. First sections are consumer attitudes and behaviour towards selection holiday spot. second is the pester power in selection of holiday spot. 3rd is role of digital media as well as print media in selection. 4th effect of income and age in selection of holiday spot. 5th consumer knowledge about that spot.

OBJECTIVES: