Consumer Characteristics And Consumer Behaviors

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Lifestyle People coming from the same subculture, social class, and occupation may have quite different lifestyles. Lifestyle is a person’s pattern of living as expressed in his or her psychographics. Lifestyle is a mode of living that is identified by how people spend their time and resources, what they consider important in their environments, and what they think of themselves and the world around them. The lifestyle of an individual includes all of its activities, interests, values and opinions (Armstrong, 2015). The lifestyle of a consumer will influence on his behavior and purchasing decisions. For example, a consumer will go to specific grocery stores which, can respond and march his needs and lifestyle. The analysis of consumer lifestyles, called psychographics, provides insights into consumer needs and wants. When used carefully, the lifestyle concept can help marketers understand changing consumer values and how they affect buyer behavior. Consumers don’t just buy products; they buy the values and lifestyles those products represent. Lifestyle analysis has proven useful in segmenting and targeting consumers for new and existing products and services. 3.5.4. Personality and self-concept Personality is a specific inner psychological characteristics and set of traits that determine and reflect how a person responds to the related environment. It is the product of the interaction of psychological and physiological characteristics of the individual and results in
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