Consumer Behavior: The Importance Of Online Shopping
Online Shopping
Online shopping is the way we can purchase products from the internet as opposed to using retail. E-commerce (electronic commerce) is defined as “the use of electronic networked computer-based technology to bring new products, services, or ideas to market, and support and enhance business operations” (Rob and Coronel, 2009) According to Vesterby and Chabert (2001) internet can make it much easier for businesses to have their products or services information available to their customer or potential ones, whilst also claiming that in cases of a business having no presence in physical form means it will have to market more both through online and offline methods so that consumers can remember their name.
There are also retailers
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Consumer behaviour is also defined as “the mental and emotional processes and the observable behaviour of consumers during searching for, purchasing and post consumption of a product or service” (Batra and Kazmi, 2008) Kotler definition is that “Consumer behaviour include mental activity, emotional and physical that people use during selection, purchase, use and dispose of products and services that satisfy their needs and …show more content…
According to Schmitt (2003) analysis of the consumer behaviour necessitates a distinction between the customer needs and their wants as the needs need to relate with living in optimal conditions and through leading optimal lifestyle whilst wants are simply a superficial extension of their needs as to reflect the societal and the individual
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Online Shopping Ethnographic Analysis
302 Words | 2 PagesThe above graph representation shows the percentage of population category who opt for online shopping. The general caste population are major customers of online shopping covering 76.7 % of the total population. Followed by OBC category comprising 14% of total population. The SC and ST contribute for 2.7% and 6.7% respectively. It was seen that the general population mostly opt for online shopping because of their changing life style.
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1464 Words | 6 PagesINTRODUCTION: TOPIC OVERVIEW & PURPOSE Consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their immediate or future needs. Consumer behaviour focuses on how individuals make decisions to spend their available resources, be it time, money and effort, on consumption related items. This includes what they buy, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate their purchase, and how those evaluations impact future purchases.
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Impact Of E Commerce On Consumer Behaviour
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Benefits Of Online Shopping Essay
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