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Consumer Definitions

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CONSUMER A consumer is a person who purchases good or services for its own use. This personal use is also known as final consumption of the product. In this the consumer do not resale or reuse the product he/she has purchased. The consumer market is not only large but its dynamic in nature. A consumer has power to make decision whather to purchase the product or not. A consumer have the option to purchase the product from a store in market or by e-store and because of this facility he/she will choose that store from where they can have full satisfaction. EXAMPLE = Mr. X purchased the sweets from the sweet shop. He gave that sweet box to his family members and all of them ate it. It was the full consumption of the sweet by Mr. X …show more content…

A business is something which starts up with a investment made by a person. In this term a person produces the product and sells it in the market. By this selling the business man can either earn profit or he/she may bear loss. Business can be of any type. It can be either private or public. Each and every business needs growth and every businessmen wants to earn profit on each unit he solds in the market. It is a place where goods and services are exchanged for money. Any goods and services purchased for the reason other than personal or household consumption is known as business. …show more content…

Publicity 2. Personal selling 3. Advertising 4. Public relations 5. Sales promotion SALES PROMOTION Sales promotion means to increase the sale by giving the discount and free items on product a consumer is willing to purchase. The sale of a product can be increased by giving different types of offers and discounts on the products. The producer recovers his profits by selling of more and more products. This sales promotion is done for very short time but because of this the company or the producer can make life long consumers for their product. These sales promotions directly aim towards the consumers and their requirements. ADVERTISING It consist of task involved in transforming the theme into a coordinated advertising program to accomplish a specific goal for a product or brand. Typically a campaign involves several different advertising messages, presented over an extended period of time, using a variety of media. This can also be called as non-personal paid up form of mass communication by an identified sponsor for the achievement of commercial objective. There is no face to face interaction in the advertisement because it is a paid up form. There is a mass communication in the

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