Market Research Proposal: Soft Drinks
Proposal
Is a customer’s choice of purchasing soft drinks influenced by the amount of kilojoule intake?
Would you ever drink something not knowing what it was? Ingest it before knowing what it consisted of? What is the point of including an ingredients list on a soft drink if customers are just going to ignore it? Health issues such as obesity are a big issue in the world and if consumers take action then that will be one less issue to find a solution to. The big question now is do consumers actually care about how unhealthy soft drinks are?
Consumer demand and changes in consumer buying patterns is an interest of mine. The different needs and appeals of diverse market groups is an interesting topic to study and research. The soft drink industry is a very large industry not only supplying to shops but restaurants, hotels, sporting events and more. There are many companies that produce their own unique soft drinks that appeals to some type of market group. Why do these soft drinks appeal to these markets? What makes them so appealing? Answering these questions that deal with consumer interests is the reason why this topic was chosen.
Aims:
Primary research
• Background information on 3 sample soft drinks (Coke, Energade and Vitamin water)
• What ingredients customers should watch out
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