Consumer Ethics In Nestle

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Ignore corporate social responsibility and consumer activism: Nestle is playing with fire With globalization and changes in consumer attitudes, marketing ethics continuum is being irreversibly pushed towards the direction of caveat venditor. However, consumers or NGOs take actions both online and offline to put their perspectives on companies ' deeds or social networks, some may evolve into large-scale boycott (Financial Times, no date) which may effectively affect 'market power ' (Hendel et al., 2017). Consumer activism has become the supervision and guidance of company 's moral behavior. To explain why companies need to attach importance to consumer activism and adopt ethical business choices, the paper will look at two main points: firstly, case of Nestle will studied to describe how unethical behavior occurred in all aspects of the business model and to explain why these behaviors are contrary to the universal ethics; secondly, although Nestle is not 'revenged ' (Romani, 2015) hard by consumer activism at present, there are specific reasons and background of this case which cannot be imitated, and full of unexpected risks. Especially when the Internet technology is mature, and the consumer concept is virtuous, the influence of the boycott both online and offline is considerable. Nestle, in addition to be the world 's most powerful food and beverage company (McGrath, 2017), is also the target of repeated consumer boycotts and protests. Furthermore, because of its

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