ipl-logo

Consumer Ethnocentrism Essay

5521 Words23 Pages

Customer’s Perception towards Buying Chinese Products: Buying a specific country’s products (e.g. Chinese products) sometime depends on ethnocentrism. As Klein, Ettenson and Morris have mentioned in their research, “Ethnocentrism is a part of attitude that a consumer possess” [19]. Therefore, if Chinese people buy its own manufactured products even though it is not as good as other country’s one, this is called ethnocentrism. In the context of China, Shimp and Sharma stated ethnocentrism as “the beliefs held by specific country’s consumers like Chinese consumers about the appropriateness, as well as an understanding of what purchase behavior is acceptable or unacceptable for China in regard to products produced outside the country” . Many researchers in recent years were focusing on the outcomes of consumer ethnocentrism and the related issues. They found, ethnocentrism, the country of origin and country image have an important role on buying behavior . Besides, most studies focused ethnocentrism models in different countries as well

Nowadays, consumer ethnocentrism is becoming a major part of the product bundle. Besides, consumer ethnocentrism also can be explained as a reluctance to buy foreign products. According to Verlegh and Steenkamp, consumer ethnocentrism influences the buying behavior where issues are concerned to the perceived quality of domestic products. However, there are few related factors that influence the consumers’ perception of country of image. There

Show More
Related

  • 1920s Consumer Culture Essay

    638 Words  | 3 Pages

    Den Fernandez Consumer Culture in the 1920s As the world moved into the Roaring 20s it attempted to leave behind the destruction left in the wake of World War 1. In that transition back into a semi-normal society, a new fascination emerged from the United States' economic prosperity and consumerism. While the end of World War 1 brought American soldiers back home from the front lines, it also brought back huge economic gains with America’s numerous loans to other countries with the Dawes Plan instated by President Calvin Coolidge.

    Read More

  • Consumer Nation: How Consumerism Changed America

    1315 Words  | 6 Pages

    Joshua Shavel Consumer Nation 10/5/17 How Consumerism Changed America America is often described as a nation of consumers. This description usually has a negative tone, implying that Americans are materialistic, and in comparison to the majority of other countries, this is true. Many people accuse Americans of having a level of consumption that is actually wasteful in a lot of ways. Finding the difference between “needs” and “wants” is difficult in a consumer nation, where options are almost limitless. Consumerism can also bring about positive change, though, and this is especially true in the United States.

    Read More

  • Consumerism In The 1920s Essay

    771 Words  | 4 Pages

    The 1920s and the 1950s were times of substantial growth and economic prosperity. The two decades led to historical breakthroughs as well as setbacks; they are imperative to the history of the United States. Consumerism and innovations had a large role throughout the time periods. While the decades were similar in heightened consumerism, they each affected Americans and their ideology regarding freedom differently.

    Read More

  • Consumerism In America During The Early Twentieth Century

    128 Words  | 1 Pages

    1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like

    Read More

  • Consumer Culture By Kathy Hamilton: Article Analysis

    1675 Words  | 7 Pages

    Within this critical literature review, the article which will be under analysis is “low- income families and coping through brands: Inclusion or stigma?” which was written by Kathy Hamilton in 2012. The article concentrates on the coping strategies used by single parents and low-income families to avoid stigmatisation and threats upon their social identities. Therefore, to avoid stigmatisation these low-income families may take part in conspicuous consumption where families may spend a lot of money on luxury goods to make themselves look better, which can give them a sense of economic power and acceptance within society. However, due to the rise of ‘chav’ culture surrounding single mothers, it can be much harder to move away from stigmatisation,

    Read More

  • Consumerism In The 1950s Research Paper

    352 Words  | 2 Pages

    The 1950s is often referred to as the Post-War era as well as the era of the Baby Boomers. After the end of World War Two tensions, both politically and militarily, were high. Cold War tensions were building and with the first telecast of an atomic explosion in the February of 1951, Cold War paranoia was inflated. As a response to this society alerted their focus from militaristic activities to the rise of the common household and person. This was notable due to the rise of advertisements in this era.

    Read More

  • Consumerism In The 1920s Essay

    1241 Words  | 5 Pages

    Keturah Lynch Jason Newton History 1161 April 14, 2023 Since the 1910s, society has begun to move toward a more urban form of living. As people began to move from suburban development to more urban and industrial areas, consumerism has been on the rise. Consumerism inhabits 5 core elements: job creation and work production, economics and politics, competition and corporate culture, social class, and gender and race. In the 1920s, consumerism began to boom as more middle-class families were able to afford items that were once considered luxuries such as electric refrigerators and vacuum cleaners. Consumerism changed the world as it was known and allowed for more advancements in communications, labor production and force, and so much more.

    Read More

  • Argumentative Essay On Food Inc

    802 Words  | 4 Pages

    The documentary, Food Inc., takes a deeper look at the food industry and how it has changed over the years. The McDonald brothers played a huge part in changing the food industry forever. The brothers began to run their restaurant in a factory style. Each worker only had one specific job to do. Because the workers were assigned simple tasks, they were all paid a low wage and were easily replaced.

    Read More

  • Consumerism In Brave New World Analysis

    760 Words  | 4 Pages

    Consumption In Aldous Huxley’s “Brave New World”, the concepts of consumerism and utopia are continuously compared and discussed in tandem with one another to decide if any correlation between them is present. Although people may argue that the humans belonging to the World State are happy, their lack of simple human pleasures such as love, religion, intellect, free will, etc, denies the people of actual joy. Since the government is what controls these pleasures by glorifying consumption, the World State’s culture and consumerism must interrelate. The government's control of common human experiences and characteristics such as love, pain, religion, and free will result in the total dependence on the state.

    Read More

  • Examples Of Consumerism In Brave New World

    1155 Words  | 5 Pages

    In modern Western civilization, based on Aldous Huxley’s personal views, he implied warnings about the future of modern society throughout Brave New World. Huxley implied the dangers of technology, a big government, degrading humanity and its implication; therefore, modern citizens should be consequently thinking those dangers and how it still applies to modern civilization. If Huxley observed the daily life of modern students in western civilization, he would point out how life in Brave New World is similar to life today through technology, consumption, and how we see each other. Consumerism makes the community and economy stable, which is the goal of the society in Brave New World. In the novel, the buying and selling of goods and services are important to them in their consumer economy.

    Read More

  • Examples Of Consumerism In Brave New World

    806 Words  | 4 Pages

    A consumerism makes the community and economy stable which is the goal of the society. In Brave New World, the motto of the government is “community, identity, and stability” (6). Claim: A consumer economy makes the society of Brave New World which is when the most important in the economy is buying and selling of goods and services overall. Establish Evidence: In the Western civilization, Huxley would realize that consumers still make up most of the economy.

    Read More

  • Commodity Fetishism In Consumer Culture

    1584 Words  | 7 Pages

    This sociological study will analyze the problem of commodity fetishism in American consumer culture. Karl Marx’s theory of commodity fetishism is a major problem in the United States due to the inability of consumers to see the intrinsic value of a commodity. American consumer culture tends to become trapped in the “magical qualities” of a product, which makes them unable to understand the object as it was made by a laborer. This abstraction of the commodity is part of Marx’s analysis of capitalist products that is separated from the labor and become valuable objects in and of themselves. This is an important sociological perspective on commodities, which creates an irrational consumer culture in the American marketplace.

    Read More

  • Situation Analysis Of Walmart

    1009 Words  | 5 Pages

    Lack of understanding local customers’ shopping habit cultures. Using a suitable strategy to adapt and match the host nation’s culture is one of the most difficult challenges that many multinational enterprises have to overcome (Alphonse 2014). According to Harzing test based on Barlett & Ghosal’s foreign market entry theory (1999), while

    Read More

  • Negative Effects Of Consumerism

    791 Words  | 4 Pages

    Consumerism intrudes with the workings of society by overthrowing the standard judgment wish for an adequate supply of life 's necessities, a steady family and solid associations with a manufactured continuous journey for things and the purchasing power with little respect for the genuine utility of the item purchased. In today’s World World, there is a high level of consumption which has been described as a major threat on sustainability. Even though consumerism has positive effects like motivating people to work harder in order to improve their social status and well being, it has adverse effects on the environment and the social aspect of life. Consumerism, according to the new Oxford English dictionary, means the preocccupation of society with the acquisition of consumer goods. Sustainablity, on the other hand, according to the ‘brudtland report’ was broadly defined as Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

    Read More

  • Consumer Buying Behaviour Essay

    1057 Words  | 5 Pages

    Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.

    Read More

More about Consumer Ethnocentrism Essay

Open Document