INTRODUCTION Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938. Samsung main businesses in 1938 were textiles, food, retail, insurance, and securities. Samsung entered into electronic industry in the late 1960s.
It can change the whole business state either in a good or bad way. That what changed Samsung position, they encounter a series of changes to transform its position from being just a manufacturing company to a well-known company throughout the world. It took several phases of changes to improve design capabilities from people, processes, and especially systems. Samsung has strong Japanese roots, as when it was founded South Korea was one of the Japanese colonies. They have been predominantly using the Japanese style management system until the 1980s when they realized they had to make the company go beyond its well-integrated system since they must deal with outside markets.
Samsung 's history dates to 1938 when "Samsung General Stores" opened in North Kyung-sang Province, Korea. The company conducted its trade business until the 1950s when it became a producer of basic commodities such as sugar and wool. In 1958, Samsung be-came involved in the insurance industry by incorporating a local fire & marine insurance company. During the 1960s, Samsung became one of the first Korean companies to actively expand its overseas trade. The group consolidated its manufacturing base by adding paper and fertilizer businesses.
It produces inexpensive TV, microwave oven and other consumer products. One years later, Samsung launches number of enterprise in ship building, petrochemicals and aircraft engines. In 1980 the company is exporting electronics under its own name. Three years later, Samsung begins production of personal computers. Besides that, in 1998 till 2012 Samsung completes the development of flat-screen televisions and begins the first mass production of digital TVs.
Semiconductors , Samsung Electronics has been the world's-largest memory chip maker since 1993. In 2009 it started mass-producing 30 nm-class NAND flash memories. It succeeded in 2010 in mass-producing 30 nm-class DRAMs and 20 nm-class NAND flashes, both of which were the first time in the
Samsung Organisational background Samsung was formulated by founding chairman Byung-Chull Lee in 1938 where he forayed into trade export business dealing with dried Korean fish, vegetables and fruits to Manchuria and Beijing. Presently Samsung is known as a globally recognized brand and industry leader in technology. Current Operations Consumer electronics , Telecommunications equipment and Semiconductors Product Offerings Consumer electronics - Digital cameras, Camcorders, TVs, Blu-rays, Laptops, Home theaters, Displays, tablets Telecommunications equipment - phones, smartphones Semiconductors - DRAM, V-NAND, SSD, UFC) Home appliances (washers, refrigerators, microwaves, dishwashers, vacuums Product Positioning 7th (Interbrand, 2016) Geographic
In this fast-paced industry, Samsung Electronics Company (SEC) has done a remarkable job in turning the company around and reaching a top-of-mind brand awareness over the past few years. The Samsung brand identity and values were poorly regarded up until the early 90s. The brand was positioned as a low-end electronics company that was mainly manufacturing consumer televisions and VCRs. Samsung was not able to compete with the industry’s leaders (i.e. Sony) in the global market.
1 Introduction 3 2 Review of literature 5-7 3 Result and data analysis 9-11 4 Methodology 13 5 Conclusion 15-16 6 Reference 18 7 Appendix 20 Samsung is a famous brand in different countries in the world, and it is specialized in electronic devices production, such as, televisions, cell-phones, ACS, fridges and games. Most people use these devices from Samsung company because the price is good and it is a high- quality product. "Samsung started in 1938as a small business by Chairman Byng Churl lee. After 70 years, Samsung became a global company. In 1909 Samsung became an electronics Company at slow cost manufacture.
Despite intense competition from other mobile phone companies: Tecno, which is taking a bigger chunk of the African market, ASUS, Huawei, both giving Samsung intense competition in the Asian market, and Lumia, which has gained its popularity by using Windows mobile, Samsung still tops the mobile phone market. One of the reasons why Samsung has remained at the top of the market is by creating value for its customers. As Rajagopal (2012) provides, a company’s value proposition is spread across two core areas, which are devoted towards building consumer value and marketing value. One way in which Samsung mobile creates value for its consumers is by providing its consumers with a combination of products. Samsung Mobile Display (SMD) Company according
It comprises numerous subsidiaries and affiliated businesses and out of most of them united under the Samsung brand, and it is now largest South Korean business empire. Samsung was started in 1938 and founded by Byung-chul as a trading company. Over the next 3 decades, the group diversified into other areas too including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. After Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group.