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Consumer Motivation In The Airline Industry

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Consumer Motivation

Employees are the most important factor in the success or failure of any organization. The airline industry is a service that selling seats to the passengers. Therefore, employees plays a very important role in this serving customer’s industry, it is a motivation towards their jobs. This study focus on the impact of employee motivation and its factors, for example work environment, pay and benefits, management systems and organizational vision on customer satisfaction in the airline industry of Singapore. Interaction and backsliding analysis is used for this analysis. Those employees who have direct communication with customer satisfaction highly improve the customer satisfaction level. Motivation is an important part for …show more content…

SIA’s applicants have to go through a accurate enrollment process, that involves three-rounds of interviews, functional skill and soft skill tests, which help the company to identify candidates who chime in well with the customer-centric company culture. Annually, SIA hires 500-600 new flight attendants from 16,000 applicants. SIA’s employees are required to complete a four months training in order to serve a customer, nearly twice as long as the industry average. Moreover, SIA’s pilots are required to attend frontline staff training to fully understand the customer’s …show more content…

Accordingly, the Internet allows consumers to reach a large variety of products and services from companies around the world. The profile of passengers who are more likely to make their bookings online is that of a young person between 15-30 years of age, more likely to be female, a students with high academic level, an habitual traveler, who is booking a trip that is not very complex or is to a destination that is already known. On the other hand, male internet users are 50-65 years old, on a business or short trip and requiring the services of a travel agency.
Attitudes are related to motivation are presumed to facilitate social behavior, can exist in relation to any object, and can be changed. On the other hand, such product, this is frequently used of considerable interest to the marketer. This is because they might persuade how a product is superlative positioned or even how we may support amplified consumption.

The family is extremely valuable source of pressure in the configuration of attitudes, for it is the family that makes available us through several of the essential values furthermore a broad variety of values. Direct marketing: marketers are gradually more using extremely focused direct marketing programs toward targeting

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