Consumer Behavior: A Study On Consumer Perception

A consumer refers to a current or potential buyer or user of the products. This is typically through purchasing or renting goods or services. The idea that customers prefer one product or one service over another is not new. Consumers are always willing to move to new products/brands because of changing lifestyles, rising disposable income, etc. The ability to identify and measure the elements of such preferences is of recent origin. we find consumers are more conscious before purchasing a product. This is because they consumer have alternative options to select another branded product available in the same market. With competition on the rise each brand attempts to remain at the top of the head. A small negligence in the market could lead

Companies can make sound marketing decisions based on their knowledge about consumer requirements and perception. A sound understanding of consumer perception is critical to influence consumers and that is the difference between favorable or unfavorable product image. A study on consumer perception helps to understand the behavior of the customer by indicating consumer expectations. Consumer perception is also important to understand the factors that influence product loyalty. Through perception study a company finds possible ways to promote its products through effective fulfilment of customer

While in the past, researchers relied on asking consumers opinions, we can now make the deep dive to examine the decision making processes, that consumers are not even aware of. This scientific knowledge and the rigorous methodologies have only just begun to be applied in the consumer context. However, they have a great deal to offer in understanding how consumers choose between brands. Second, a greater understanding of the effects of branding on consumer choice is particularly pertinent in light of current public policy and legal considerations. With restrictions on cigarette branding imminent and stricter regulations in other categories likely, brand owners are keen to understand how these changes will impact consumer choice and ultimately sales. Aside from this legislation, brand owners face a further threat, that is, copycat branding. By using branding that is similar to another well established brand, it is possible that copycat brands enjoy an unfair advantage. However, it is not yet understood whether and how copycat branding works to influence consumer