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Consumer Product Value

1209 Words5 Pages

This research framework shows the relationship between the product value (included price, ingredient, brand…) and consumers’ ethical awareness of consumers’ purchase behaviors on social responsible cosmetic products. According to a literature review, there are some findings about the relationship between variable and the following hypotheses were constructed based on those findings. Hypothesis 1: consumers’ ethical awareness of CSR has a positive influence on consumer purchase behavior on CSR Hypothesis 2: product value has a negative influence on consumer purchase behavior on CSR Hypothesis 3: consumers’ ethical awareness has relationship with product value 3.2 Research Design In this dissertation, the research uses the deductive approach. …show more content…

The two methods of the approaches are qualities method and quantitative method. Quantitative method is a kind of research method that gets the results through numerical and quantified data. As for qualitative method, the results came from non-numerical data from literatures and descriptions. Researchers should find a suitable research method for them to have the most accurate research results (Saunders, M. N.et al, 2011). In this research, quantitative method is going to be used to help answering the questions. The title of the research is “The relationship of Corporate Social Responsibility and Consumer’s behaviors in Taiwan – in Cosmetic Industry”. It is clearly understood the dissertation is going to invest Taiwanese consumer’s attitude and tendency toward CSR when purchasing cosmetic products. The research is suitable to have quantitative method for research method for it requires to know the common response of the consumers’ response when purchase social responsibility cosmetic …show more content…

The data are collected by spread on the internet and family and friends. Because of the population surveyed is unidentified for researchers clearly not know the total population of customers who ever buy social responsible cosmetic products. The online survey tool will be used to create the questionnaire. The online questionnaires could reach lots of people and are supposed to be more convenient for respondents to answer the questions when they are available. The questionnaires are spread from social websites and social apps. Such as, Facebook, Skype, Line and PTT. Respondents are asked to use their knowledge, experiences and attitude to CSR to answer the questions. The procedure of data collection is described as follows: (1) Design a questionnaire and create corresponding variable and definition of operational variable; (2) the questions in the questionnaires are being examined several times and checked by Dr. Vieira; (3) A clear explanation and guidance will be put in front of the questionnaires to tell the respondents about how filling the questionnaires; (4) delivers questionnaires on Facebook, Skype, Line and PTT and let the respondents to answer the questionnaires; (5) collect the questionnaires; (6) process and analyzed the primary

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