Media Influence On Consumer Aspirations And Happiness
What media influences and psychological factors play a role in consumer aspirations and happiness? What motivates consumers to want to buy particular products and have certain needs, how their consumer behavior influence their happiness and what happiness is? There is no one true definition of happiness, it differs from person to person and consists of many aspects. By some it is called satisfaction or well-being, some perceive it in more spiritual terms. As for definition of happiness in consumer psychology, consumer satisfaction is not necessarily the same as happiness (Desmeules, 2002). There have been no positive correlation found between happiness and high income levels (Kasser & Ryan, 1993). Therefore it can be assumed, that how much a person can buy, or how expensive is the item purchased should not influence the individual’s …show more content…
They are very prone to believe in the messages of advertisements – that if they do not possess the right products, they will be perceived as losers not liked by their peers. Kanner and Gomes (1995) found, that the constant feeling of inadequateness may lead to children becoming overly fixated with instant gratification and putting high importance on material possessions, what might negatively influence their future life quality, personal relationships and security. In addition, food advertisements, especially sweets and junk food, are by some said to contribute to childhood obesity (Crespo et al, 2001) – children very often do not understand the message, that these products should be consumed moderately. Also advertisements of dolls, beauty products and generally the image of women shown in media are very often criticized– young girls exposed to such influences form an unrealistic idea of how they should look – and that leads to low self-esteem, insecurity and guilt, because the standards shown by media are very difficult or impossible to
A Rhetorical Analysis Of The Happiness Project By Gretchen Rubin
1014 Words | 5 PagesShe discusses that sometimes when you are not happy, you decide to go shopping to seek the happiness you need, but afterwards when you get home that happiness goes away and suddenly “the quick fix of happiness turns into a longer-lasting unhappiness.” (173). Per a research study in the United States, Rubin mentions that 49 percent of people with an income of over $100,000 dollars were very happy, so this is saying that over half of the people are not happy? Well that just proves that money can’t buy happiness.
Summary Of Teal Pfeifer's Devastating Beauty
726 Words | 3 PagesTeal Pfeifer in her short story “Devastating Beauty” discusses the effect of portraying skinny ladies/models that are wear dress size 0 or 1 as the ideal body size in most advertisements. The author points out the fact that,this can be damaging to most women, especially young women who view these adverts. The young women who see these adverts begin to feel displeased with their bodies, and a vast majority of them venture into different kinds of diet. She further emphasized that adult females are not the only ones affected, but also young girls (Pfeifer 2). According to Slim Hopes, about 80 percent of girls below the age of ten have either been on a diet before and have stated that they want to be skinner and more pretty.
Happy Meals And The Old Spice Guy Analysis
1410 Words | 6 PagesKids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.
Analysis Of Kid Kustomers By Schlosser
434 Words | 2 PagesIn Schlosser’s article, “Kid Kustomers” the main argument is that major ad agencies are focusing to much time advertising to children. He uses multiple topics and threads to portray the negative effects of marketing to children. Using the example of Fast Food industries partnering up with toy companies to appeal to the younger consumer and goes into the effects the children have on their parents as a consumer. Using the example of fast food Industries backs up his claim when marketing to children can be bad. Fast food companies are already unhealthy and when they paired up with big toy companies the influence on the child is even greater.
Jennifer Siebel Newsom's Miss Representation
871 Words | 4 PagesEver wonder how hard women worked in order to obtain the same rights as men? Can you imagine being a female during the nineteenth century and marching to protest the right to vote? Throughout our history, the ability of women has been questioned. Many individuals view women as inferior to men and feel that women are incapable of fulfilling the roles that were originally designed for men. But, even now in the twenty-first century, women still face prejudice and are seen as simple objects.
Summary Of Kid Kustomers By Eric Schlosser
238 Words | 1 PagesIn the essay “Kid Kustomers” by Eric Schlosser, Schlosser discusses children advertising and its effectiveness. About twenty-five years ago, hardly any American company marketed towards children unlike today where the majority is directed towards children. According to an expert this era was known as “the decade of the child consumer.” Ad agencies implemented children into marketing in order to increase “consumption.” The Joe Camel ad campaign revealed how effortlessly children were impacted by ads, claiming it to be as well known as “Mickey Mouse.”
Cliff Oxford's High Performance Happy
605 Words | 3 PagesArguably, the happier an individual is, the better the quality of their life, and the better off they are. But despite this, there are people who will even argue that lower levels of happiness are the best because you maintain the ability to progress in life and your motivation is still present. Although many people will only see two sides to this argument, there is a totally different view that provides the optimal quality of life and the most beneficial outcome in the big picture; and that is moderate happiness. Cliff Oxford’s essay “High Performance Happy” evaluates the effect that an individual’s happiness has on their beneficiality to society and how you should always strive to be the happiest you can be. Oxford’s main point is that
Analysis Of Kid Kustomers By Eric Schlosser
244 Words | 1 PagesIn the article “Kid Kustomers” author Eric Schlosser writes about how in today’s society many companies are targeting children to buy their products. These companies target children to buy a wide range of products not just products intended for children, for example, even automobile and oil companies have specific ads that target the youth. These ads are not only meant for consumption in the present, they are also meant for future consumption of their products. Also, throughout this article, the author includes the seven ways kids nag to their parents to get them to buy whatever they want is also included. In our society, if children throw tantrums or don’t stop their continuous begging and nagging they will get what they want.
Can Money Buy Happiness Rhetorical Analysis
680 Words | 3 PagesOne study revealed that money was an essential need for happiness, but it was not what made the people happy. They established satisfaction in close relationships with loved ones, community work, fulfillment and pride from their work and accomplishments (Diener and Biswas-Diener 162). The highest life satisfaction was found in societies of wealthy nation while the unhappiest nations were the extremely poor ones. When it comes to materialism, it does not matter if someone is rich or poor, all that matters is that “your income is sufficient to your desire,” and that “differences in aspirations lead to very different amounts of happiness” (Diener and Biswas-Diener 170).
Causes Of Obesity In America
1434 Words | 6 PagesThis statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.
Explain How Does Advertising Mirrors Society
1126 Words | 5 PagesDo companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.
Gregg Easterbrook The Real Truth About Money Rhetorical Analysis
655 Words | 3 PagesCan money bring you happiness: many Americans believe that having lots of money can bring happiness? However one writer, Gregg Easterbrook, in his article, “The Real Truth about Money,” promotes that having a lot of money in your pocket doesn’t bring happiness in this world. He writes this article to persuade his audience that money doesn’t bring happiness. Easterbrook begins building his credibility with personal facts and reputable sources, citing convincing facts and statistics, and successfully employing Logical appeals; however, toward the end of the article, he attempts to appeal to readers’ emotions weaken his credibility and ultimately, his argument. In his article, Easterbrook starts his article by showing people how life has changed since the World War II and the Depression eras of life, and then he outlines that people that people spend lots of their time trying to keep up with the norms of life and draws the comparison that people who have higher income have depression or unhappy with themselves.
Essay On Slimming Advertisements
1023 Words | 5 PagesThis essay argued that slimming advertisement should be banned. In order to explore these issues, this essay will first criticize slimming advertisements creating adverse effect on customer physical health, followed by the promotion of gender inequality, and harmful effect on mental health will also be discussed. First of all, the exaggeration effect mentioned in the slimming advertisement will attract the customer but also has a negative impact on the customer’s physical health. As long as the ads hide the potential dangers of products, especially teenage girls rarely premeditated before using them, some health
Effects Of Advertising On Children
5785 Words | 24 PagesChildren can also become cynical as they begin to understand the underlying persuasive messages of advertisements. For example, VI and VIII graders who understand more about commercial practices, such as using celebrity endorsements, are more cynical about the products. Even so, children who are repeatedly exposed to attractive messages about “fun” products still want them, even if they are aware of advertiser selling techniques. The implication is that even though children and adults too, for that matter may know that something is not what it seems, that does not stop them from wanting it. Because so many advertisements targeted to children are for foods that are high in calories and low in nutritional value.
Digital Marketing Literature Review
3693 Words | 15 PagesChildhood obesity is, according to the World Health Organisation (WHO) one of the most public health challenges of the 21 century, with over 42 million children under 5 estimated to be overweight (WHO). The epidemic is caused by a global trend towards radically reduced physical activity levels. This is coupled by a global shift in diet towards energy-dense foods that are high in fat, salt and sugars (HFSS), but low in vitamins and minerals, and advertising and marketing for these types of food products are argued to be partly to blame for the shift in dietary intake. There are some considerable concerns expressed about the Level of children’s exposure to brands on social networks, leading to complex arguments about children’s resulting sense of reality and feelings of self-esteem. Skaar (2009) for example argues that the constant viewing of brands and products online, and the opportunity for children to adopt the strategies and resources of professional marketers to market them, lay foundations for social competition and reinforces patterns of exclusion and uniformity.
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