Social Roles Consumers decision depends on what social roles does he play in society and how he wants to project himself in society if he wants to project himself in a positive way then he will choose the products which will project him in positive way. Hence, social roles also play an important role. 3. Personal Factor Lot of things depends on personal factors of consumer, personal factors include age, life cycle stage, occupation, personality, wealth, values, lifestyle, self-concept etc. These all comes under personal factors which influence the decision of buyer.
New studies had shown that social media websites like Facebook can influence an individual to go for a new product and make individuals spend more. This is because of the heavy ads shown on the social media sites and it persuades the individuals to actually go for the product and through this way the spending capacity is been increased. So from this point what we can derive is that the individuals are loosing their self control and that’s the reason why they are going for new purchases. This advertisements in social media sites pressurizes the consumer to go for a product or
If consumers have some problems on products or services, they could reach the company via social media, which is an easy way to connect and contact with them. Companies are challenged by how they chose to react to comments or responses on social media. Their reactions and responses can build strong brand images and get more consumers to purchase products or services. When a consumer wants to make a decision on a product, every single detail could be an influence on their decision making. Communication through social media has found the impact on consumer decision-making and marketing strategies.
These chain affect repurchase which impact on future earning and sustainability of organization. eMarketer, (2007) Travelers used social media as a guideline for their trip. Review of places, Hotels, Transport, Restaurant, food influence on traveler’s decision. Travel agencies have used social media as a marketing tool to influence their customer by posting information (Photo, Warning, Advice or Personal traveler Reviews) on Social Media. Kuruk and Krishnamurthy, (2007) Internet and virtual communities have transformed information , good social networking, increased communication ability of consumer, societies and corporation.
Introduction Nowadays, social media act an important role in marketing, it allows people share informations and express ideas throughout the internet, it changes the way of communication between companies and consumers. Companies are focusing more on the social media marketing and concern about the interaction with the consumers. People are more likely to see the world through the social media, they spend more and more time interacting with social media and this phenomenal changes the consumer behaviour. Consumer’s purchasing decision is no longer only affected by the traditional advertising such as TV commercials or magazines, but the digital advertising - the social media. Consumers are more likely to be influenced by the social environment around them, be active on social platform and willing to trust the “word of mouth” among the social media.
Title: Influence of Social Media on Brand Consciousness: A Study of Apparel in Karachi Brand consciousnesses refer to the degree to which people go for brand name to make purchase decisions. (Ralph p.57). It is a matter that a brand has distinct image, quality, attributes as far as their name and functions are concerned. Social media is the tools and strategies to connect with consumers where they can share or exchange information, ideas & experience in virtual communication and network (Wikipedia).share or exchange information, ideas & experience in virtual communication and network (Wikipedia). The marketers’ created information on social media, affect customer’s perception about brands.
Two Social Influences on Buying Behaviour Sociocultural environment that influences buying behavior which include on family, informal sources, noncommercial sources, social class, subculture and culture. Two of the influences will mainly be family and social class. Family has a direct influences can exert strong influence on the consumer’s buying behavior. As OSIM products are pricy that tends to view as luxury health care products. As this, people who could purchase their uDivine massage chair be price as an affluent individual who could afford the luxury, therefore was label as a higher class in social standing Two Psychological Influences on Buying
After evaluating the alternatives, consumer move to the purchasing process. According to Blackwell et al. (2012), consumer will go through two phases during the purchasing process. In the first phase, a consumer may prefer one retailer but end up buying from the other retailer because of a sales or a promotional event. The second phase involved in-store choices which are influenced by salespersons, store atmosphere, electronic media and point-of-purchase advertising.
Another impact on brand selection can be created via online reviews by customers on the brands social media outlets. This holds especially true for hotels and restaurants. These reviews are very interactive in nature and can go viral. Therefore, a brand needs to react carefully or it can create a bias in brand selection by customers. These types of communication also influence social media
Social media present a big challenge to organizations, now companies are able to control their communications and marketing via traditional media channels (Strategic Direction, 2010); (Gillin, 2009) the wide range of different online applications enable the “sharing of information, experiences, and perspectives throughout community-oriented websites” (Weinberg, 2009). Any investigation into social media’s impact must take into account the existing influences that are shaping marketing strategy as well. Covering areas such as branding, consumer behavior, relationship marketing, each of these areas are shown to be facing challenges. These then are the reasons why we believe that this topic is important and bears investigation. Social Media has today become one of the fastest and strongest networking and communication tools.