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Marketing And Consumerism: A Social Movement

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MARKETING AND CONSUMERISM
Consumerism is a social movement wherein the consumers come together to fight against the malpractices of a business operating in the society. Thus, consumerism may be defined as a movement which seeks to increase the rights of the consumers or the buyers by removing injustices and eliminating the practices which are unfair.
e.g. mis-branding, adulterations , fictitious pricing, faulty and deceptive packing, misleading advertisements.
Consumer rights as per the CONSUMER PROTECTION ACT,1986 are given below: Right to safety,Right to be informed,Right to choose,Right to be heard,Right to seek redressa,Right to consumer education.
Consumer education :
An educated consumer Is a aware consumer. A consumer who knows the …show more content…

Consumer education is a right that protects the consumer from large companies that sell products and services. According to the consumer rights bill that was established during President John F. Kennedy's term, consumers have the right to know more about the products that they purchase. In addition, consumers have the right to be protected from malicious acts. Consumer education provides resources and information that inform the consumer of such things as price and trade practices. Consumer education involves three parties: Consumer, Business, and Government.
Consumer education is pivotal within the buying society. Consumers are informed on how to make better buying decisions that directly affect the functioning of the economy. Consumer education has become more relevant due to the rapid growth of products in the market. Consumers need to stay informed on the effects of the economy in order to make the best …show more content…

Even though comprehensive staturory measures have been provided in India for curbing unfair business practices, for protecting consumer interest, and for promoting consumerism; companies have yet to do a lot. This paper seeks to assess the impact of consumerism marketing practices in India. It examines how businessmen react, respond and adapt to consumerism and the problems posed and opportunities provided by consumerism. It seeks to ascertain whether the firms are capable of handling consumerism pressures and to identify appropriate measures for minimising consumer dissatisfaction and complaints. Based on a survey of 65 companies, located in the National Capital Region of Delhi, and engaged in the production of consumer durables, they study has reevealed that a broad recognition and growing acceptance of consumerism tends to make the firms more consumer‐oriented rather than product‐oriented. It is noted that consumerism tends to serve as an opportunity for those corporate managers who are able to identify and anticipate the consumer’s

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