Consumer Satisfaction Research Paper

Satisfaction in simple term is a feeling of eternal pleasure or happiness which a person gains by fulfillment of wishes, expectations or needs. Satisfaction is a feeling which can be felt from many things or experiences. For example:- A child might be satisfied when he gets a lollipop from his parents. Similarly, A student is satisfied when he secures distinction in his examination. So, satisfaction is something which can acquired from many things. Satisfaction cannot be confined or limited to certain things only. We are satisfied with the choices when we purchase goods and that’s where consumer satisfaction comes under discussion.
Consumer satisfaction is a term which is found in marketing. It is a measure if how products and services supplied

It does not sell different products. A clothing store is an example of single-line store whereas a woman’s clothing store is limited-line store and if a store sells woman’s custom- Kurtha it would be super speciality store. This is smaller in compared to departmental store and supermarket.
Departmental store: It is one of the most popular retail store which sells products of various product lines. It comprises or includes multiple product line. A departmental store which offers clothing, home furnishings and household goods where each product line is handled by a specialist merchandisers.Example: Marpha House
Supermarket: It is the largest retail store which comprises of foods, clothes, gifts, electronics, furniture e.t.c. The supermarket is established in big area designed to serve the total needs of the consumers. In Nepal, Bhat-Bhateni Supermarket is an example of supermarkets which offers various line of

Only handful numbers of supermarkets are able to establish themselves in the market as supermarket face several problems as discussed below.
1. The sales volume of the supermarkets is very low.
2. There is competition from small unorganized retail shop which takes market share.
3. Although there are some organized supermarkets, they are not able to provide full satisfaction to customers in terms of quality, price, convenience, service etc.
4. The supermarket is backed by huge investment and most of the supermarkets do not have guarantee success. So, returns on investment are doubtful.

Supermarkets in Kathmandu
Supermarkets number has been in upward trend in the last few years in Nepal. People nowadays prefer visiting supermarkets as it saves times, provides quality goods, reasonable price etc. The feeling of supermarket was first brought by Bhat-Bhateni Supermarket in 1984. Since then many other supermarkets saw the opportunity of supermarket. Many supermarkets emerged in Nepal mainly focusing in