Essay On Experiential Value
2.2.10EXPERIENTIAL VALUE, `TRUST, PURCHASE INTENTION AND LOYALTY
Studies that have been conducted to understand the influence of experiential value on purchase intention trust and loyalty, all these studies has been discussed in this section of the thesis.
Sirdeshmukh et al (2002) stated that the development of trust in the Internet environment is particularly important for online businesses, because it may reinforce the buyer’s trust in and loyalty toward the e-transaction. The authors develop a framework for understanding the behaviors and practices of service providers that build consumer trust and the mechanisms that convert consumer trust into value and loyalty in relational exchanges. The proposed framework used a multidimensional conceptualization for the trustworthiness construct and incorporates two distinct facets of consumer trust .Further is revealed that value was important in influencing the trust and loyalty.
Luarn, P., and Lin, H. H. (2003) developed a theoretical model for loyalty and investigated the three main antecedent influences the loyalty (attitudinal commitment and behavioral loyalty) for
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The research expands the body of knowledge on experiential value by giving its full presentation of the eight experiential values. Prior to this research the experiential value had not been incorporated with trust, purchase intention and loyalty together. The study fills in this gap by investigating the perception about different experiential value and its influence on customer’s loyalty. Research on full typology is very limited. The current research work tried to capture the full typology of experiential values and further tried to find out customer perception on all eight experiential values as well as its impact on customer loyalty so this model is an important addition to the existing
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