Brave New World Consumerism Analysis

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In a book Brave New World by Aldous Huxley, he creates a vision of a perfect utopian society that achieve happiness by altering the mindset of its citizens to believe they are happy. In a society depicting such a strange ideology of people are no longer happy as they make their minds up to be, but as happy as the government allow them to be. In Brave New World , it is implied further, that if we are to find true fulfillment and meaning in our own lives, we must be able to contrast the good parts of life with the bad parts to feel both joy and despair. Consumerism plays a huge role in Brave New World because it not only make citizens happier, but it also make them easier to control. The world state keeps the citizens in need of unnecessary…show more content…
In a quote stated in the book,”The more stitches, the less riches..." (52).People identify themselves by what they own, rather than by something less superficial. What you own ends up owning you in a sense. Consumerism is due to the perpetuated idea that you cannot be happy unless you surround yourself with things.They are taught to never question and constantly consume.Many people in society today depend highly on money as a driving force. They would much rather spend a Sunday in the mall, than a Sunday in church. Consumerism has got the best of people today in that many place purchasing goods above religion, family, and education."Do you mean of her not dying. No, of course there isn't. When somebody sent here, there's no... (Huxley 89)".she is stopped by John's expression of distress and nonchalantly asks, "Why, whatever is the matter (Huxley 89)."This shows the disregard for the respect of death in the brave new world and how it is overtaken by materialistic things for the good of society. Instead of doing a proper memorial service, death is looked at as something that is not
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