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Consumerism In Kerala

737 Words3 Pages

1.2 Context of the study
Among the developing economies of the world, Kerala has attracted global attention for its high social development . Education, health and demographic indicators are a few examples of the nature of social development in Kerala.(Kannan 1990). This stand is unique among the Indian states with a consistently higher level of human development comparable with that of many advanced countries .The state with its unique socio economic and demographic factors are equated with developed countries and the quality of life is much above the average of the country, and this is indicated in the Human Development Index(HDI) (0.638) much higher than the overall HDI of India(0.472).There has been a considerable change in the consumption …show more content…

An increasing culture of consumerism is felt in Kerala, this may be evident from the higher average monthly per capita consumption expenditure both in the rural(Rs 2669) and urban Kerala (Rs3408)when compared to rural(Rs1430) and urban India(Rs2630)(68thNSS round).The inflow of remittances has caused an improvement in income which brought about changes in lifestyle and consumption pattern of …show more content…

Edible oil as it has higher importance in the preparation of tasty food items, for improving the flavor, to increase the palatability of food, improving texture and growth of human body. Thus it constitute an important component of food expenditure in households.(Vyas etal 2013) The issues related to diet and health are a major concern today; diets which are high in total fat, saturated fat and cholesterol are closely associated with an increased risk of coronary diseases. In 2007 Kerala Statistical Institute carried out a survey on Consumption of Coconut and Coconut oil in Kerala and found that though coconut oil is the predominant oil used for consumption purposes, the availability of cheaper oils and propaganda against coconut oil leading to health hazards has witnessed other edible oils enter the consumption basket of Kerala for past three decades. National Sample survey is another major secondary source of statistical data that provide details on quantity and value of edible oils consumed in Kerala households over the past decades. An awareness about adverse effects of certain edible oils becomes available to consumers through various sources especially Doctors, Nutritionist and mass media like news and advertising.(Govindraj et al 2012).Though researchers has estimated the demand for edible oil as a group and for all India, there is no much information regarding

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