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Influence On Advertisements

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"Consumers are faced with increasing number of advertisements from competing companies". To what extent do you think are consumers influenced by advertisements? Advertisement plays an important role in the business economy. A company invests double the amount in advertising than other activities. It is one of the fast growing industries besides tourism with attractive perks and demand. The amount of time, children spend on watching television has remarkably affected their awareness towards any new product or services in the market and also to other global issues and keep them a step ahead from their parent who in comparison spend lesser amount of time watching television. Advertisement strongly influences the consumer preference towards the choice of products such as electronic products, clothes and tobacco products. Advertisement plays a vital role in affecting the choices a consumer makes when it comes to purchasing electronic products. During nineteen centuries, people invest minimum amount of money and time in purchasing electronic items due to the lack of information about the efficiency and easy life that electronic gadgets provide. Earlier …show more content…

Although the direct advertisement for tobacco is banned, people are still influenced by the indirect advertisement such as using tobacco in different movies. Therefore, the consumers are influenced to buy tobacco products in relation to the acts shown in the movies. According to Nair (2006), people in southern part of India unconsciously started trying to flip cigarette in the similar manner as Rajnikant, a popular Southern Indian actor. Through this type of indirect advertisement, consumers are influenced to buy the tobacco products because the celebrities are indirectly encouraging them to use the tobacco products. As the people tend to do what celebrities do, they follow the trend and get influenced by it in terms of buying such

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