Consumer's Impact On Consumer Behaviour

INTRODUCTION
The Global Economic Crisis, began in 2007 in USA mortgage and financial sector, then affected all sectors, such as: the oil industry, automotive industry, food industry and others sectors. As result to this crisis, consumer faces daily challenges related to his financial and material safety, increase of unemployment rate, fluctuations in consumer prices, restrictions in loan accessing, fluctuations in currency exchange rate, etc, all these affect the consumer attitude in the consumption and purchasing process. The recent Global Economic Crisis (GEC) felt throughout the world has had an impact on the spending patterns of consumers as well as businesses. The model of consumer behaviour includes stimuli or major forces and events within the buyer’s environment that affect the consumer’s decision. The GEC is a major economic force that influences both the emotional and mental behaviour of consumers.
Businesses should identify and understand how consumers will react to the difficult economic conditions within different cultures and economies.
Economic literatures mentioned that the rational consumer use disposable income to maximize the benefit of goods and services consumption and the consumer behaviour is affected by two factors: the prices of goods and services, and disposable income. If there is any change in these factors, the consumer change his behaviour and try to re-allocate of income and expenditure to reach a balance and maximize the benefits. Consumers