The E-commerce is facilitating several opportunities for businesses all over the world. Online shopping is becoming a refined experience because digital consumers are keen to explore abundant shopping choices that various eCommerce platforms offer. Today, digital consumers mainly rely on various digital platforms to research about their products, find information, compare prices, and make the right buying decision. This means now it becoming very important for companies to understand their consumers, their buying behavior, and to engage them for a long time.
Futurism Technologies Pvt. Ltd. engages it Cogent WebApps eCommerce platform to help enterprises adopt ecommerce and maximize their sales, improve their customer experiences, and minimize
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Cogent’s catalog management features give tools that merchants require to ensure that their product information is accurate, update, and consistent. They can manage product categories, SKUs, products, product features, image galleries, and segment product categories by customer groups. o Design and Layout: Decorated store fronts attract visitors to brick and mortar stores. Similarly, design and layouts play a significant role in attracting the consumer to a particular eCommerce website. Our design and layout feature enables retailers and eCommerce managers to manage their store layout efficiently. They can create easy navigations, optimize designs by shop category/brand, add custom search, promote new products on the home page, change storefront and website logos, and more. o Web-Fronted UI: This feature allows eCommerce managers to improve their end user experiences. They can create and integrate the following features to their existing website: shopping cart system, wish list, customers also bought lists and …show more content…
Our order management system enable merchants to ensure smooth operations, increase customer engagement, and retention, sales conversion, encourage repeat customers, and deliver great customer service through innovative features. o Order Management: The Cogent e-commerce platform provides enhanced order management tools that help merchants to save time, minimize errors, increase customer satisfaction, and fulfill orders easily. They can get a comprehensive view of processed orders, abandoned orders, canceled orders, return orders, canceled orders, return orders, etc. o Price Management: Price management is an integral aspect of any business and eCommerce business too. Our price management features enable eCommerce managers to update selling price, MRP prices, special prices, package prices, and bulk prices among others. Also, they can control region based
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Target’s design implements the retailer 's strategy to influence the customer 's buying
These strategies help them to better their competitors and maintain a competitive and dominant stance in their field. Customer Relationship Management is used very often throughout the whole company of CVS. CVS cares very much on the input from their consumers. CVS truly cares about improving their company, so they are always looking for feedback from
The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision.
However, this can be tough in areas of thick concentrations of either type of party. Districts should be decided based on competitiveness, and then geographic location, never for an individual or party
Business Name: Dymocks Booksellers Dymocks is the leading bookseller in Australia and is recognised for quality advice, value for money, professionalism and customer service. Dymocks has been franchising for over 30 years and would like to secure the vacant store in the shopping centre. Dymocks’ mission statement is “As a family owned business and the oldest Australian owned bookstore, Dymocks prides itself on meeting the leisure, learning and gift needs of all booklovers by offering superior customer service and an enhanced book buying experience.” Legal Structure Legal structure of a business determines who shares in the profit and losses, how tax is paid and where legal liability rests. The legal structure of Dymocks will be a sole trader.
Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.
99% of businesses have four key business functions, these include; operations, marketing, finance and human resource management. Each of these specific areas has their own attributions towards their businesses success and failure and often has dedicated departments and staff for these four business functions. Despite this the functions are interdependent meaning they rely upon one another to achieve and exceed their goals and expectations set by themselves and management. The function of finance affects and is affected by the other key business functions.
This new process represented a major change in channel ordering and logistics and established the basic principles of CRP. In order to improve logistics in the channel, P&G began shipping products based on retail demand data, placing orders automatically for the retailer. Second, P&G rewrote their OBS.A key element of the new ordering process was the development of common databases for product, pricing and policy specifications. The common databases developed to support simplified pricing, were designed to provide data directly to the customer 's own system electronically. Third, P&G moved from Brand to Category Management.
Q. 2. Recent development in Technology has enabled huge global organizations to avail information easily in their premises for smooth functioning of various departments within an organization. Much of a company's success comes down to its Supply Chain Management and logistics. The development of Information Systems in SCM helps in cost reductions, customer satisfaction and productivity.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012) state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.
1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.