The purpose of every e-business is to utilize technology in a way that enhances communication and the company 's profitability. By deploying the technologies such as internet, World Wide Web, and wireless communications has offered many opportunities for innovative e-businesses to be created based on new approaches to business. Innovation in e-business is relentless, with the continuous introduction of new technologies, new business models and new communications approaches. So all organizations have to review new electronic and Internet-based communications approaches for their potential to make their business more competitive and also manage ongoing risks such as security and performance. E-business is more than having a website for the business.
2.2 Social commerce is a form of commerce mediated by social media involving convergence between the online and offline environments (Wang and Zhang 2012). In a broad sense, social commerce involves the use of Internet-based media that allow people to participate in the marketing, selling, comparing, curating, buying, and sharing of products and services in both online and offline marketplaces, and in communities. Social commerce has received a lot of attention for shaping emerging commercial channels on the Internet. Many e-retailers are taking benefits of social technologies and services to expand their businesses. Since social media have become readily accessible, more consumers use it as a source of information about companies, brands,
One of the advantages of internet is that it enables businesses to reach a worldwide customer population, so that customers can search, select, and purchase products and services from businesses around the world (Kailani & Kumar, 2011). Internet facilitated users to pay lower transaction costs and it provided an easy way of access on information and details. It also provides more alternatives and competitive prices about the products or services rather than traditional environment (Chun and Kim, 2005). All businesses need to communicate to the customers what they have to offer (Jobber and Lancaster, 2006). Internet is not only a space to promote the company and its products, but also an interactive communication tool to engage the customer, meet their needs and encourage them for repeat purchase (Constantinides, 2002).
Sales Personnel Support Software Sales Personnel Support Software provides document, file, scheduling and other support for salespeople. Document support features may include: i. A package of form letters (these are forms that sales people may use to document their activities, customers’ details, customers’ performance and so forth) that salespeople can use or adapt for use. ii. The ability to keep customer lists.
It has a big impact on the sales and growth of e-commerce. Since the need of the customer for the information and specification of the product that they need can easily be access thru internet, shoppers will have different choices what product to buy. Because of this e-resources, they will also have the choice what online shop will they trust. In addition, an owner of online shop should also consider the design of the website to persuade their customer. It’s one of the components of the purchasing intention of online shoppers.
E-commerce has made a marked impact on traditional methods of marketing and sales. The ability that e-commerce has provided enabling consumers to easily shop and purchase products online has opened the door for new and innovative marketing techniques as well. With consumers spending greater amounts of time online, the internet is continuing to increase in importance in influencing consumer purchasing decisions (Manzoor, 2017). In this week’s assignment, e-commerce marketing and strategies will be examined in order to better understand the impact these concepts have on consumers. The transition from offline marketing techniques to online based capabilities is a natural progression based on the rapidly expanding online market and technological advances in e-commerce (Manzoor, 2017).
According to Chen and Li (2009), online shopping services provided by these sellers determine and impress their customers in terms of acceptance level in the long run. For example, favorable online purchasing or service experience encourage and attract them to manage their visit again. For this study, understanding consumers has e-commerce knowledge, such as familiarity in online purchase is important of internet purchaser’s trust on their purchasing intention. It is hypothesized that: H1: Familiarity is positively related to the consumer’s trust in the online shopping. 2.4.2 Brand and trust Keller (1998) indicated that brands reputation is relevant to brand name, it is one of the reason to increase level of brand trust and develop brand awareness or familiarity of the
This study helps to understand and know how to deal with different kinds of customers or a clients and how to make an impressive online campaigns. OBJECTIVE OF THE STUDY • To study the role of digital marketing in Return on web. • To study the different criteria of digital marketing services. • To analyze the approach which help them to get more business? • To know how to pitch a client while meeting basically how to talk, what to talk, how to make client engage in your
Relationships amongst customer and company can be maintained easily. In this era, the dependence of businesses to run online is crucial as it accesses a wide range of people. People see the online platform as an ease of accessing goods. According to Scroeder (2013), there are now reported to be 1.5 billion social media users globally, with at least 70 percent of companies using some form of social media and that it makes a new type of business relationship that is of ease for both sides. He further added that one of the main impacts of this is the awareness of companies to be careful with their policies and operations.
According to Reference for business (2017): “The term Virtual Organization is used to describe a network of independent firms that join together, often temporarily, to produce a service or product. Virtual organization is often associated with such terms as virtual office, virtual teams, and virtual leadership. The ultimate goal of the virtual organization is to provide innovative, high-quality products or services instantaneously in response to customer demands.” From the very nature of communication between sales representatives and customers, derives existence of many issues involved in virtual organizations’ marketing process, because delivering on products and services to the consumers is done through internet communication- company`s websites, emails, social network’s pages or mobile applications. We can summarise all the disadvantages of virtual organisations as follow: • As we could see on Figure 9 shown above in the Virtual Organisation Hierarchy there is no clear segregation of duties and positions between the participants, because they may be located all around the World. • That`s why the team`s members hardly get a chance to meet each other personally.