Content Marketing In Today's Digital Age
Content Marketing Content Marketing – Is it just another marketing buzzword or does it have some significance? Before we dwell further into it, let’s first get back to the basics of marketing. Usually people tend to feel that marketing starts with a product or service offering. But quite contrary to that thought marketing actually begins with the customer and his requirements and expectations. One of the best definitions that we have come across is
‘Marketing is the act of connecting customers to products’
Speaking about connecting, advertisement is one of the important means of making that connection. The traditional form of advertising generally comes into picture when the company launches a new product or looks to promote special
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They can switch channels, record and fast forward using digital set top boxes or just simply ignores the targeted ads while browsing. The smart marketers have realized that the traditional approaches are losing their effectiveness.
To connect with the current generation of customers the key lies with Content Marketing. As per the formal definition –
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action”
A simpler definition is given below
Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption
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In today’s digital age the customer is getting access to more and more information which he analyses before making a purchase decision. Today’s consumer is smart enough to ignore the sales pitches given by the traditional marketers. Content marketing takes a different approach to reaching out to the customers. Instead of pitching for the products or services it relies on delivering useful and relevant information which will increase the awareness levels of the customer. Let’s have a look at the buying cycle and where content marketing plays a role in
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