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Contextual Audience Analysis Audience

390 Words2 Pages

The audience analysis studies the audience along three primary dimensions:
1. Demographic Analysis
Who is in your audience? What are their individual and group characteristics? The aim of demographic audience analysis is to discover whom you are speaking to.
2. Contextual Analysis
When and where are you presenting? Why is this audience listening to you? The aim of contextual audience analysis is to discover how the speaking event itself may influence your audience’s state of mind. In some ways, this analysis takes who they are (demographic) and what they believe (psychological), and pins it to a certain time and place where you’ll be speaking.
3. Psychological Analysis
What does your audience know? What do they believe? What do they think about

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