People are in culture and share the culture, interacted with one another within the boundary of culture. Therefore, culture is one of the factors of identity among groups or groups of people or society. According to, (Oslon, 2000), culture is important aspect of being human. It involves shared beliefs, values and attitudes of a group of people. Moreover, it entails ways in which relationships and marital and sexual relationship are structured.
This relationship also vary because of different media systems. The more important the information is, the people are more eager to use and depend to the medium to get information. As a result, it increases the likelihood for the media to affect the audience. And the third relationship is between the society and the audience. People’s needs and motivation to use the media is being influenced by society.
The culture of consumption and the relationship between buyers and products changed radically in the victorian era. Shopping, previously perceived as a necessity, now turned into a pleasurable activity. With more people shopping, more products and different brands were now available in the market. The increase in the variety of available brands resulted in such brands having to compete for the buyer’s attention and approval. The competition, in turn, revolutionized the whole concept of advertisements, creating alongside with a new culture of consumption, a culture of propaganda.
Types of greetings in different cultures. As we know there are different kinds of countries in the world and also has their variety of cultures. What is the culture at first? Culture is a notion or shared system meaning, beliefs, values, and behavior shared by members of community or group through which experience interpreted and carried out. Greeting is also a branch of culture.
A community gains a character and personality of its own because of the culture of its people. Moreover, public culture is shared by the members of a given community. It is learned and passed from the older generations to the newer ones. In this concept, public culture is a bond that ties the people of a region or community together. It is that one common bond which brings the people of a community together.
Various moments in time have triggered an act of urgency and produced endless questions that center around the complexity of how the world is structured and its impact on the present and past society. These questions then become a vital part of the creation of social theory. Through the different lenses of the countless theorist, the binary questions that are made to deconstruct the theoretical perspective that the anti-intellectuals present to the public, create a different framework for how the people define structure and "play". Through the viewpoints of W.E.B Dubois and Elie Pariser, the discussion of the social imagination and intellect are revealed. By integrating concepts from Dubois and Pariser, we can further analyze the structure of society and how the relationship with the past supplied the foundation for the perspectives of the classic theorist.
When people with different cultural backgrounds came together, conflicts between them were inevitable. It was a serious issue that people cannot effectively deal with the big amount of diverse cultures. They needed a standard to decide right or wrong when they communicated with each other. In order to meet this demand, the conception ethnocentrism has become popular. “Ethnocentrism is the name given to a tendency to interpret or evaluate other cultures in terms of one’s own” (Encyclopedia Britannica 2010, 876).
In the words of Mac Iver “society means likeness. It exists among the like-beings, like-bodied and like-minded. It is likeness which provides comfort and it causes various institutions and associations to exist and continue. The similarity which we find in social relationship of human beings is based upon the identity of interests, objectives, mores, needs, traditions, etc. The characteristics common to human beings include among other things, interests, attitudes, tendencies, anatomy etc.
People who lived in this world had seen so many things and affected by them. By time, time had changed and new traditions, purposes and needs appeared. These appearing dragged people to a thing: Consumerism. Consumerism is an ideology of popular culture and a process of globalization. Popular culture and consumerism are parallel to each other and consumerism caused popular culture.
Diversity can make interest. By being presented to distinctive individuals and societies, an understudy may need to take in more around a specific group which can give them knowledge into how and why things function as they do and perhaps an approach to improve them. General procedures of intergroup relations and social identity are obliged by societal conviction structures, which thus are receptive to the identity and generational procedures included in