A healthy diet can include small portions of ice cream; after all, it is part of the dairy group. Ice cream is one of those treats that are enjoyed by people of all ages, everywhere. I believe that it is better for children to enjoy treats that have been formulated responsibly rather than their choosing snack foods that have been created for adults. About all of world’s population is most likely to choose ice creams over any other snacks. Due to the 8-9 working hours in school, every student needs a body coolant in order to keep progressing healthily.
It is not just another ice cream, it’s a fro-yo (acronym for frozen yogurt). That is why the customers have a clear idea, of what the product is about. They know it’s different from what they have been consuming as ordinary milk ice creams. This is from where stems the primary competitive advantage that yogurtberry has over its competitors. Also, yogurt berry provides a whole new experience as customers.
Financial and operational plans: 1. Expected revenues and profits Hillstone when sells a Tron, they will sell at a price of $300. The cost of per shoe to Hillstone is $195. They make $105/shoe, if estimated by the projected figure they expect to sell nearly about 2000 shoe in their first quarter. Their expected revenue is about $600,000 in their maiden quarter.
FINANCIALS: CAKE SLICE FORECASTED INCOME STATEMENT FOR THE YEAR ENDED ON 31-DEC-2014 Net sales for the year RS 20,000 Cost of sales 9,000 __________ Gross profit RS 11,000 OPERATIONAL EXPENSES: Building rent RS 1200 Asset depreciation 170 Office salaries 1230 Wages 300 Insurance
1st month is 3 people which is $300, 2nd month its 10 people which is $1000, 3rd month its 20 people which is $2000, 4th month is 14 people which is $1400, 5th month its 10 people which is $1000 and the 6th month is 8 people which is $800. If you add up the cost of each month need for extra people, then you get a total of $6500 for extra man power. So let’s add up $6500 + $750 for storage you get a total of $7250. The Hybrid strategy in my opinion would be the better solution since it combines low cost and differentiation advantages. It blends your traditional marketing with the online marketing.
MARKET SEGMENTATION GEOGRAPHIC SEGMENTATION The product can be made available only in places where air conditioning is available. Therefore, the manufacturers of Cadbury Dairy Milk Silk have made this premium chocolate available only in the top 35 cities of the country in around 30000 outlets. According to the Cadbury company it is for “ a different kind of audience”. DEMOGRAPHIC SEGMENTATION The company targets all age groups and targets middle and upper income classes of society. BEHAVIOURAL SEGMENTATION The company focuses on those customers who have a taste for luxury goods and is able to appreciate the experience of enjoying a delectable chocolate that melts in the warmth of the mouth.
With the rising competition, our competitors have started to manufacture similar low sugar vanilla ice cream. No one has introduced any other flavors in this range. Hence, Elephant House has taken the next big step and is launching Chocolate and Strawberry flavored sugar free ice creams to the market, mainly targeting people above 35,40or any one conscious about their health and sugar level, highlighting the fact that Elephant House cares about our valued customers. Objective: What is the goal of thead or campaign? The objective is to create awareness about these new launches and create a demand and value for the product in the market.
5) Dairy milk:- The story of Cadbury Dairy Milk started way back in 1905 at Bourneville, U.K., but the journey with chocolate lovers in India began in 1948.The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. Recently, Cadbury Dairy Milk Desserts was launched, specifically to cater to the urge for 'something sweet ' after meals. Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled
INDUSTRY AND COMPETITION Engaging in a food business is considered as a stable industry not only because food is a necessity but as well as it gives pleasure to the taste and stomach of every individual. Most of the people are fond of eating. Likewise, doughnut business has been a growing venture worldwide from the time it was first introduced. It was evidenced by many businesses entering into franchising of doughnut outlets because it is a good start-up business having a cheap cost compared to franchising a big business. Doughnut products do not choose any gender, it can be serve to massive number of people from kids to adults and seniors.
TARGET MARKET Tropika juice has a range of different delicious flavours which appeal to different age groups. Tropika Eazy pouch 200ml is ideal for the consumption by the entire family ,however it is primarily targeted at mothers with children. This product is specially made for kids to enjoy the smooth dairy fruit mix anytime. DEMOGRAPHICS- kids aged 8-13 -primary focus: young children and pre-teens. -secondary focus: mothers for take- home purchase.