Golden North Ice Cream: Contribution Analysis

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Contribution analysis
Contribution Analysis Total Revenue
$500,000
Cost of good sale
$250,000
Advertising and Promotion expense
$100,000
Shipping
$100,000

$50,000

Number of Unit sold
$10,000
Contribution Margin per Unit
$5

Assume that a company sells 10,000 product for total revenue of $500,000 with the cost of good sold of $250,000, Advertising and Promotion expense of $100,000 and cost of shipping is $100000.
So the contribution margin per product is ($500,000 – $250,000 – $100,000 - $100,000) / 10,000,Then the result of contribution margin is $5.00 per product. To reach a sell revenue at $500,000.The company need to sell 100,000 unit.

Financial objective
Base of financial funds of the company are from the owner and shareholder of company ,plus the total revenue and profit of Golden north ice cream.In the future ,Golden North might be register into stock exchange for get more financial to expand it company.
6.0 RECOMMENDED MARKETING STRATEGY 14
6.1Target Markets
Golden north ice cream target market is a Household Consumers at the range of 18 to 35 year old, which are including teenagers young adult and Parents with young children .As this group of customers are usually consume product in this area such as ice cream ,pie or cake.So that would be
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So our product can access to every part of the country as well. Moreover, we might add an online shopping for customer to purchase order online .According to Thai people also spending time for shopping online which it make them comfortable. We can provide a delivery order with minimum purchase or charge for

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