Cooper Standard Swot Analysis
SWOT ANALYSIS
Cooper standard Strengths
Strong position in the American sealing market.
Cooper standard India market share for passenger vehicle sealing in Apr14-Jan15 and Apr15-Jan16 was 19% and 20% respectively, securing the top position.
Cooper standard biggest market is the United States, which has been doing better economically than the two other large markets, China and Europe, in recent years.
Cooper standard has some popular type sealing, such as fiber seals, agrifiber seals, fortrex seal, safe seal, encapsulated seal, polycarbonate type seals and hard core trim seals.
Strong financial position.
Proven expertise in manufacturing, research and development and automobile marketing.
Cooper standard currently has 27000+
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Opportunities for Cooper standard
New automotive sealing such as agrifiber and safe type seals . These could increase demand for upcoming cars in market by oems.
Due to the quality of company, recruiting more number of designers for inner and outer belts of vehicle will lead to more good share in market.
Growing markets, particularly in expanding economies such as in China, Mexico and India.
Can put online inspection techniques which can reduce the scrap amount.
Can start manufacturing color sealing which is in high demand by the public concluded from the survey done.
Threats to Cooper standard
The growing presence of PPAP , ANCO and TG in India sealing market, particularly PPAP and ANCO. Maruti & Honda are preferring Japanese supplier over others.
Some companies are giving shorter time period assurance to the customers to finish the project due to increasing of their plant size and employee.
High scrap rate can reduce Cooper Standard's profits.
Some experts predict that new technologies, such as Uber and self-driving vehicles, could limit the market for cars and financing. This could limit vehicle sales volume at some point and could affect the
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