Cooper Tire Case Study

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allowed them to improve operations, marketing strategies globally, and have better geographic location. Sociocultural Factors: Cooper Tire & Rubber Company placed manufacturing plants in small town locations like Tupelo, Mississippi and Texarkana, Arkansas. By doing this Cooper Tire would be the largest company in that location being able to provide employment for almost everyone in that town. They were able to provide the feeling that every employee of the company had a stake in the future of that company. They were able to provide a feeling of almost a second home in the company. They were able to keep employees for long periods at a time because they would grow up working at the plant and end up never leaving. The Cooper Tire & Rubber Company was able to build such a strong family of loyal…show more content…
From this merger The United Steelworkers union filed grievances with Cooper Tire. Stating that they had the right to approve any change in ownership. They used that as a chance to negotiate a new and better contract with them. They also faced joint venture problems with China because of Apollo. Cooper Tire & Rubber in Chengshan was 51% owned by Cooper and Tire & Rubber. But, Apollo announced that they would stop the sales in the Chengshan factory. When taken to court in Hong Kong the Chengshan location demanded $400 million be bought out of the stake because of Apollo’s doing. From this, Cooper Tire & Rubber took Apollo to court for not agreeing to the terms of their deal that they originally agreed on. This ended up ending the joint deal with Apollo after the leaders refused to extend their financing. Appendix B: Five Forces Analysis The five forces analysis is broken down into five groupings: buyers, substitutes, suppliers, new entrants, and rivalry among competing sellers. Each category is then broken down to see which is weak, moderate, and

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