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Core Business Case Study: Gardenia

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Gardenia Background Gardenia is founded in year 1978 by a person named Haratio ‘Sye’ Slocumm. The traditional American recipe had been tried for generations, which led to Gardenia’s success. It is the No.1 brand in Singapore baked products and there is a total of 60 different varieties of baked goods currently being produced now. The certification and awards of the company are ISO 9000, HACCP, Superbrands and Healthier choice symbol (HCS) (Gardenia Singapore, 2015). Core Business Gardenia’s core business is having a fully focused mind-set on producing white sandwich loaf and distributed to all retail outlets including supermarkets and sundry shops. It has seen expanded to many neighbouring countries with the likes of Malaysia, China, India and the Philippines, resulting in 12 factories …show more content…

Other information such as storage instructions, nutritional information panel (NIP) and expiry date are provided as well. In this case, NIP is required as claims such as High in vitamin B1, B2 and B3 claims was made while expiry date is needed as bread is considered to be a perishable product. The expiry date is written on kiwk-lok tag as seen in Figure 3 below, together with the price and product code for the product. Additionally, each colour of kiwk-lok tag indicate the day of production. These are in compliance with the guidelines given by Agri-Food & Veterinary Authority (AVA) and Health promotion board (HPB) (Agri-Food & Veterinary Authority, …show more content…

Maintenance including cleaning is conducted once every week basis. Figure 4 below show the manufacturing process for Gardenia. Figure 4: Manufacturing process for

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