Corporate Entrepreneurship Case Study

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Corporate entrepreneurship is the term used to describe entrepreneurial behaviour in an established, larger organization. Therefore, corporate entrepreneurship is compromised of a big scope. This statement is clearly proven in the article that I have chosen, which is Explaining Corporate Entrepreneurship: A Contemporary Literature Investigation written by Michael G. Brizek from South Carolina State University. The main purpose of writing this article is to discover the connection between entrepreneurial behaviour and business success. This relationship is discovered by understanding the basic of corporate entrepreneurship, determining the forms of entrepreneurial systems design and management, researching on creation of entrepreneurial activities…show more content…
According to Joseph A. Schumpeter, entrepreneurs are main agents of economic growth which create new products, find and develop new methods of production, and allocate other innovations to stimulate economic evolution. He also introduced the term “creative destruction” which means the entrepreneurs continually uproot, counterfeit or dismantle existing products or methods of production with the new ones. Next in order, according to Shaker A. Zahra, corporate entrepreneurship is a set of activities to enhance a company’s ability to innovate, take a risk and seize the opportunities that are allocated in the market and targeted on new business establishment, new market allocation with further business pursuing, or both. Then, Robert A. Burgelman mentioned that corporate entrepreneurship refers to the company’s activity in multifariousness through internal advancement which involves new resources to help the firm to develop its activity in the new spheres of…show more content…
The study accentuates the consequences of team-working in the modern organizations which play a vital role in ensuing corporate entrepreneurship. However, studies also advocate that companies should not underrate individuals’ ability, and must increase impetus and autonomies to grant new opportunities. The point to success is a consolidation of individual dynamism with the interdependent spirit and group association. Besides that, a firm has the rights to change or adjust the structure of a company according to their needs as it is created to bring order and logic to company’s operations. However, the structure chosen must be coordinated to the main strategy. Based on the theory of Covin and Slevin, the firms with the entrepreneurial behaviour exploits freely varied operating style, top-managers are professional, versatile to environmental adjustment, result-orientation comparatively than on the processes, friendly concerted atmosphere with informal control, diversified team with a flexible on-the-job behaviour, converging on team-creating and team-working, and free
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