Survival and Existence of a Company depends upon how responsible a Company is towards the Welfare of the Society. More active a Company is, it is easier for them to build a healthy Brand Image in the eyes of customers which leads to working towards building Brand Equity. Different concerns have different definitions of Corporate Social Responsibility (CSR) like, “The continuing commitment by business to behave ethically and endow to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large.” – World Business council for sustainable Development. “The clear definition of Corporate Social Responsibility is that community is not just another stakeholder in our business but the very purpose of our existence,” – Jamshedji Tata. Greater number of the private companies says that they grasp Corporate Social Responsibility (CSR) not only because it reinforces their Brand, but also it is the right thing to do.
Maintaining good public relations is an important aspect to any business entity. This is because, good public relations enhance the reputation of the firm and, this translates to increased customer attention and base (Hayes, Hendrix, and Kumar, 2013). Firms also use public relations to communicate to the potential consumers about the various products or services offered by the company. Therefore, public relations (PR) not only inform stakeholders but also, market the firms’ products. However, the success of good public relations depends on a firm’s strategies and, the personnel to implement the public relations activities.
Cultivating leadership, maintaining high levels of safety, maintaining wise environmental practices and ensuring customers get value for their money is yet another mission of the company. Social innovation has been infused into the mission of the company. The company’s vision and mission is very dependent on the well being of the community and the company itself. Current Approaches From what the CEO held it is evident that MacVille is in a battle, trying to improve its standards while infusing innovation into its work ethic. The company CEO describes collaboration of the company with other strategically placed organizations as one of the strategies of the company living up to its mission and vision statements.
c) Increased sales and Market share: Consumers like to be associated with a company, which is ethical and has a positive image. Many companies have become innovative and stated contributions a certain portion of their sales to certain cause. This has to fold benefits; it increases the brand image as well as helps in differentiating the product from their direct competitors and hence increases in sales. d) Increased ability to attract, motivate and retain employees: Corporate Social Responsibility helps companies to be known as a responsible corporate citizen with sensitivity towards social and environmental issues. Such an image of the corporate helps employees and communities all with the corporate vision and Mission, as they all feel alike and contribute towards a common goal.
Explain the impact of customer service on the performance of the business Customer service is key to business performance. It helps business’s retain or grow existing customers and win new customers. It builds a business’s reputation and trustworthiness. It also enables a business to be more efficient by improving processes and reducing the number of problems created for customers. With the ability to quickly adapt and handle customer concerns, customer service represents an area small businesses excel in, according to the University of Maryland 's Robert H. Smith School of Business.
Introduction Corporate social responsibility reflects the benefits corporations provide to local communities, the country as well as the environment in general. Globalisation has caused an increase in pressure on companies as well as their employees to act responsibly in and outside of the office. Companies will benefit in the sense that customers will be more loyal to them, locals will be more tolerant and cooperative, employees will be happy, output improves as well as reducing the risk of hazards and accidents that affect the natural ecosystem (Idowu and Towler 2004). Corporate social responsibility is employed by companies as a means to get closer and to repay their staff as well as the community as a whole. Corporate social responsibility
Brief explanation Corporate Social Responsibility (CSR) has been receiving much attention lately from business firms. Defined as “ the continuing commitment by business to behave ethically and contribute to the economic development while improving the quality of life of the workforce and their families as well as the local community and society at large”, it has been viewed as a source of a sustainable development and has been viewed by firm executives as a mandatory. One of the reasons why CSR has been
They proved that if social responsibility is managed effectively can create significant benefits, enhance the reputation, bring returns and motivate the employees. In the same framework, Husted and Allen (2001) stated that if corporate social responsibility used properly, it can create competitive advantages, as there is a positive relation between corporate social responsibility strategies and competitive
Abstract Cause – Related Marketing as part of corporate social responsibility, becomes an increasingly used by companies in the market. Some of the benefits of the cause related marketing campaigns is attracting new customers , increasing sales of products , or services creating positive brand image and raising funds for a social cause. And there are many companies followed this concept in there markets . The cause related marketing has an impact on consumers choices , so they prefer to by from them because they can meet there needs and help the community by paying the same price. What is Cause related marketing (CRM) ?
Hence, people can get the easier ways to solve their daily problems and enjoy their life with the creative tools that invented by the designers. Design is very important in our daily life because it makes people have the opportunities to change their life become better and more fun. Firstly, the importance of art and design in daily life is benefit to business. How design can benefit to business? People can use the product design in their business because product design can help the company to increase their sales quantities and sell the product with a high efficiency and smoothly.