ipl-logo

Corporate Social Responsibility In India

1016 Words5 Pages

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is an activity that has gained momentum among companies, to improve their social image, especially in recent years. Corporate social responsibility has been defined by multiple studies. In this section, we provide a short summary and comparison of the most widely presented versions, followed by an overview of the situation of CSR in India. As defined by the United Nations Industrial Development Organization (UNIDO), CSR is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. The World Business Council for Sustainable Development (WBCSD) defines Corporate Social Responsibility …show more content…

Corporate social responsibility is 'corporate social actions whose purpose is to satisfy social needs’ (Angelidis and Ibrahim, 1993). The European Commission (2011) has defined CSR as the responsibility of enterprises for their impact on society, which should be company led and supported by public authorities. According to Dahlsrud (2008), there are many available definitions of CSR and they consistently refer to five dimensions. These five dimensions help to provide a social construct to the concept of social responsibility, and mitigate the uncertainty of CSR not having a universally accepted definition. The dimensions are voluntariness, stakeholder, social, environmental and economic. From all the above definitions, certain conclusions can be drawn regarding the elements that define corporate social responsibility. It is inferred that while a company’s direct stakeholders are the major target for their CSR activities, the definition is not only limited to these stakeholders but has now also evolved to involve the local communities, as well as society at large. For the purpose of this study, we will take CSR to be those activities of an organization that are specifically intended to have a positive social, economic and environmental impact on …show more content…

BrØnn and Vrioni (2015) state that it is commonly accepted that cause-related marketing is a communications tool for increasing customer loyalty and building reputation. Along with abiding by policies, if CSR improves the social value of a brand which may further push customers towards purchase, to study the effect of social value on the customer buying decision becomes very vital to its operations. By understanding consumer reactions to CSR, firms can develop CSR strategies that are optimal from not only a normative perspective, but also a business one (Sen and Bhattacharya,

Show More
Related

  • Dannon Csr Responsibility

    538 Words  | 3 Pages

    It is still under the debate within the company that whether the strong CSR communications should be made to the customers, and what impacts it will make on the company and its brands. In order to evaluate the business problem, both sides of the coin need to be looked at before the conclusion can be made. It is reasonable to argue that CSR marketing efforts will promote the company image and grow customer loyalty, as it aligns with the mission of the Dannon company: to bring health through food to as many people as possible. Nonetheless, as a for-profit company, Dannon will need to look at the economical impact of its CSR related decisions.

    Read More

  • Bob's Supermarket

    1328 Words  | 6 Pages

    Some organizations believe the act of selling a product, and a consumer purchasing it, is the extent to which CSR is needed. The consumer needed a product and the store met the social need by providing it. Other organizations have a much more holistic approach to CSR and believe the stores involvement in every facet of social responsibility is the organizations inherent duty. Most organizations fall somewhere in the middle. Bob’s Supermarket has struggled economically and the change in the social environment has led many consumers to have a much more hands on access to what and how an organization is doing, or doing it.

    Read More

  • Target Corporation Social Responsibility Case Study

    1104 Words  | 5 Pages

    Target Corporation needs to buy more local and diverse product from an environmentally friendly company and create a standard that adds value to the local communities and environment. In addition, Target Corporation should source products from diverse international community, minority organization, and women run organizations. Target Corporation must diversify its retail products to add more goods that are sporting, a bakery, and household's items as well educational services using partner organizations. Target Corporation needs to identify new third-party strategic alliances through which it delivers goods at the doorsteps, selecting with a non-perishable item and eventually perishable items depending on the locations. Target Corporation

    Read More

  • Examples Of Cause Related Marketing

    922 Words  | 4 Pages

    Abstract Cause – Related Marketing as part of corporate social responsibility, becomes an increasingly used by companies in the market. Some of the benefits of the cause related marketing campaigns is attracting new customers , increasing sales of products , or services creating positive brand image and raising funds for a social cause. And there are many companies followed this concept in there markets . The cause related marketing has an impact on consumers choices , so they prefer to by from them because they can meet there needs and help the community by paying the same price. What is Cause related marketing (CRM) ?

    Read More

  • Positive And Negative Aspects Of Cause-Related Marketing

    963 Words  | 4 Pages

    Reference 4: It’s found that the firm that uses concept of unconditional donation is the one which retained the public interest after using cause related marketing. This king of firm is considered to be the average firm. This study shows that, the firms using the unconditional donations are more attracted by the customers instead of the firm which has obligation to donate. Reference 5: The journal tells that, the Cause Related Marketing is a main factor in building loyalty among the customers and increasing the reputation. It also states that the Corporate Social Responsibility requires investment and it yields much better outcomes that can be

    Read More

  • Volkswagen's Corporate Social Responsibility

    1858 Words  | 8 Pages

    It is the firm’s obligation to evaluate in its decision-making processes the effects of its decisions on the external social system in a manner that will accomplish social benefits along with the traditional economic gains, which the firm seeks. It means that social responsibility begins where the law ends. A firm is not being socially responsible if it merely complies with the minimum requirements of the law, because this is what any good citizen would do.” A firm will not survive without the support of both the stakeholders and shareholders, thus the CSR proposes the indication which states that a firm can never exist In a vacuum (Khalidah et. al.).

    Read More

  • Tesla Social Responsibility Analysis

    715 Words  | 3 Pages

    Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders . The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders.

    Read More

  • The Role And Importance Of Corporate Social Responsibility

    1027 Words  | 5 Pages

    Corporate Social Responsibility (CSR) has gained its importance as an essential activity for corporate nationally and internationally. It has become a matter of utmost importance for diverse groups demanding change in the business orientation. From 1980 to 2000, corporations recognized and started accepting a responsibility towards society. CSR implies some sort of commitment, through corporate policies and action. This operational view of CSR is reflected in a firm's social performance, which can be assessed by how a firm manages its societal relationships, its social impact and the outcomes of its CSR policies and actions.12

    Read More

  • Corporate Social Responsibility: Profit-Oriented Or Socially Responsible?

    3408 Words  | 14 Pages

    Involved in CSR activities are proven to create good image and reputation for a company. In the long run, it helps a company to increase shareholders’ value and achieve sustainable business

    Read More

  • Recognizing Societal Issues: Modelling Ethics Of Care

    1066 Words  | 5 Pages

    Shim & Yang, (2016) confirms that reputation and crisis has as effect on the perception of corporate hypocrisy, meaning a bad reputation and a company in crisis can lead to stakeholder’s belief that the company is not what it claims to be. In this case once a company is perceived has being hypocritical, increasing its CSR may only backfire and result in more perception of hypocrisy. Zyglidopoulos et al (2012) says firm’s sensitivity to social issues is dependent on importance of the issue at that particular time, for example the media outrage will have more effect on firms that discriminate based on sexual orientation because its in the period of societal attention than racism because its believed to have been highly sensitized. So in communicating a company’s CSR it is important to portray sincerity and honesty rather than focus on recognition and awards (Shim & Yang, 2016).

    Read More

  • Volkswagen Code Of Ethics Analysis

    1155 Words  | 5 Pages

    Davis (as cited by Khalidah, Zulkufly, & Lau, 2014) defined Corporate Social Responsibility (CSR) as “… the firm’s consideration of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm. It is the firm’s obligation to evaluate in its decision-making processes the effects of its decisions on the external social system in a manner that will accomplish social benefits along with the traditional economic gains, which the firm seeks. It means that social responsibility begins where the law ends. A firm is not being socially responsible if it merely complies with the minimum requirements of the law, because this is what any good citizen would do.” A firm will not survive without the support of both the stakeholders and shareholders, thus the CSR proposes the indication which stats that a firm can never exist In a vacuum (Khalidah et.

    Read More

  • Pros And Cons Of Term Corporate Responsibility

    989 Words  | 4 Pages

    Firstly, what definitely is a corporation? Corporation is the most common of business organization formed by a faction of people. Corporations are very powerful and gigantic firms which exist as a legal entity. Functional according to several rights and owned by stockholders who shares profits which are the most important aspect in a corporation named liability. By law, a corporation has plenty of the same rights as a person.

    Read More

  • Social Responsibility In Tesco

    2166 Words  | 9 Pages

    In the recent years more and more companies in the retail and food industry are concerned about the environmental consequences of their action and also the social ethics for the people involved in the production process. This is a shift from the philanthropic actions companies used to take in 1970’s and by following basic international standards to a ‘business case’ perspective of CSR (Customer Social Responsibility). According to the World Business Council for Sustainability Develpoment ( WBCSD) CSR is: ‘’ the commitment of business to contribute to sustainable economic development, working with employees, theirfamilies, the local community and society at large to improve their quality of life’’ (World Bank, 2002)

    Read More

  • Tesla Corporate Social Responsibility Analysis

    713 Words  | 3 Pages

    Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders. The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders.

    Read More

  • Examples Of Ethical Responsibility

    902 Words  | 4 Pages

    • Ethical Responsibilities Even though economical and legal responsibilities exemplify about fairness and justice, ethical responsibilities cover those activities and practices that are expected or prohibited by members of society even though they are not codified in law. Ethical responsibilities represent those norms, standards or expectations that reflect a jest of what employees, consumers and shareholders regard as just, fair or in keeping the protection or respect of stakeholders’ moral rights. They are important to perform in a manner consistent with expectations of societal and ethical norms. The firms should recognize and respect the ethical moral norms adopted by society from time to time.

    Read More

More about Corporate Social Responsibility In India

Open Document