This paper engages in the presentation of a new viewpoint in relation to the corporate social responsibility and strategic management in an organization. The research question being posed is that on how to successfully integrate corporate social responsibility in an organization’s strategic management. The paper uses an exploratory case study on the Starbucks to further illustrate how the integration of in the strategic management impacts an organization since it is a well-known firm that has been using the CBR in its business undertakings and has attained a good reputation with regards to the social responsibility’s terms. Through the Starbuck’s case study, the paper highlights on the development and implementation plans of integrating the CBS in its strategic management. Starbuck is a coffee company founded in 1971 with its first store opened in the United States.
Aaron (2011) defines CSR as encapsulating a broad field ranging from corporate commitments and ethical conduct to philanthropic gestures by corporations in their operating communities. Aguilera et al. (2007) use a definition of CSR, which refers to the firm’s considerations of, and response to issues outside the usual firm requirements to accomplish social and environmental benefits along with the traditional economic gains that the firm
According to Fleming (2012), the company is increasing its long term business prospects which may aid its customers to gain social and economic goal. It is identified that the company has looked up its competitive benefit and examine its philanthropy efforts by the most effective way. According to Geppert et.al (2014), this means company is socially responsible and associated to environmental practice which can also lead to a strong customer and sales loyalty. This may enhance the productivity and quality of the company’s product which retain and attract its workers in order to reduce the regulatory
Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders. The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders. (UNIDO, n.d.) Within Tesla, corporate social responsibility is very important.
I wanted to find ways that can assist argue CSI beyond the sublime PR speak; “cause related” marketing and reputation management jargon. Through some of the research that I conducted for the MC report I discovered work that sparked further interest into the area of corporate social investment and the broader corporate social responsibility. One of the readings was on the concept of Shared Value (Michael Porter and Kramer, 2011). Porter and Kramer highlight the creation of “shared value” by companies through linking their CSR and competitive advantage. The concept is premised around the belief that the competitiveness of a company and health of the communities in which it operates are mutually dependent.
It reflects every faucet of the corporation; the range and nature of the products offer, pricing, quality of service, market place position, growth potential, use of technology, and relationships with customers, employees, suppliers, competitors, and the community. An advantage of having a mission statement in connection with the corporation’s goals and objectives is it can be beneficial to a corporation by acting as a form of advertisement. It establishes a business’s underlying purpose beyond the simple goal of making a profit therefore meeting the corporation’s goals and objective. Corporate Policy is another strategy for a corporation. By establishing corporate policy will help employees to clearly understand their roles and responsibilities within predefined limits.
A reward for ethical behavior The ethical behavior must be recognized and appreciated and at the time it must be awarded. So it can promote ethics in other employees. Conclusion Ethics in business and in corporate culture has become a critical issue for many companies. There is need to pay more attention to an analysis of unethical behavior in leadership and its relation to corporate culture. Ethical leadership is a growing concept and many large companies are promoting business ethics as their corporate social responsibility.
Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders . The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders. (UNIDO, n.d.) Within Tesla, corporate social responsibility is very important.
Social responsibility is an idea that companies should balance profit-making activities with socially beneficial activities and involve the development of a businesses that have a positive relationship with the societies.The missions of Under Armour are making all of athletes better through passion, design, and the relentless pursuit of innovation. There are four part of global corporate social responsibility in the pyramid which are philanthropic responsibility, ethical responsibility, legal responsibility and economic responsibility. First, philanthropic responsibility is on the top of the global corporate social responsibility pyramid.It is a voluntary responsibilities of the companies. Under Armour have pay the responsibility in UA Power
Profit-Oriented or Socially Responsible? 2 Corporate Social Responsibility (CSR) plays a crucial role in organizations and societies. Traditionally, CSR is a management concept that has been implemented by most of the listed companies around the world. CSR is implemented by companies to be responsible for the company’s consequences on the environment and social welfare in their business operations and interactions with their stakeholders (Unido, n.d). In the other words, CSR is a program that benefits both society and business that do not provide immediate financial benefit to the company but environmental change and positive social (Investopedia,