Ethical leadership is a growing concept and many large companies are promoting business ethics as their corporate social responsibility. The behavior and the individual values of the leader provide the direction to the business. Leader’s actions in term of ethical behavior and unethical behavior gives ideas to the employee and other stakeholders that what need to follow and what values are aspired in an organization. The position of the leader with moral and ethical values is most important to provide the solutions to ethical issues in a workplace. This also evident from above discussion that ethical leadership is also crucial in developing the ethical culture within an organization.
This paper engages in the presentation of a new viewpoint in relation to the corporate social responsibility and strategic management in an organization. The research question being posed is that on how to successfully integrate corporate social responsibility in an organization’s strategic management. The paper uses an exploratory case study on the Starbucks to further illustrate how the integration of in the strategic management impacts an organization since it is a well-known firm that has been using the CBR in its business undertakings and has attained a good reputation with regards to the social responsibility’s terms. Through the Starbuck’s case study, the paper highlights on the development and implementation plans of integrating the CBS in its strategic management. Starbuck is a coffee company founded in 1971 with its first store opened in the United States.
4) in appendix H. As stated under the explanation of CSV, a company should be valued based on the environmental, societal and financial values. This is being contradicted by this strategic focus. This is also motivated by the management structure of Heineken. Sustainability should be horizontally and vertically integrated in this structure to be able to implement the environmental, societal values on the same magnitude as the economic values. The organizational position of responsibilities towards sustainable development are shown in Figure 11: Governance model sustainability (Heineken N.V., 2015) in appendix H. The Corporate Affairs Committee is located in the Executive Committee and is represented by the Chief Executive Officer, Chief Corporate Relations Officer, Chief Supply Chain Officer, President Western Europe, Chief Marketing Officer and President Americas (Heineken N.V.).
Corporate Social Responsibility is a concept in which companies integrate social and environmental concerns in their business procedures. The way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach) Branding The process involved in creating a unique name, symbol, design and/or image that identifies and differentiate a product from other products. Branding aims to attract and retain customers.
The increasing trend towards liberalization and globalization demands increased integration and the convergence to global environment reporting and accounting standards. Therefore it is not only important for the companies to be transparent, accountable and socially responsible but also to ensure adequate returns to the shareholders and satisfy various stakeholders and society at large about their conduct. The economic activities of corporate entities in different countries are causing concerns for planners, managers and the environmentally conscious people. Since the corporate continue to be the biggest consumers of environmental resources and hence they should shoulder greater responsibilities towards the environmental management. There is a pressing need to ensure that environmental concerns are woven into corporate actions and the best corporate governance practices.
Companies, boards and their management are devoting more time to comprehend sustainability practices. One of the leading organizations in sustainability is the Global Reporting Initiative (GRI), it encourages organizations to use sustainability reporting and devote themselves to becoming more sustainable. As the GRI explains, a sustainability report is a report that is officially published by the organization, which explains what ecological, environmental and social practices they have undertaken in order to undertake sustainability development activities. Many companies have taken a step ahead in order to contribute to sustainable development. Sustainability Reporting can help a company measure their economic, environmental and social performance.
President Aquino says that this program is called “Daang Matuwid” because it must be a moral and rightful highway to a “just, … disciplined, [and] corrupt free” nation (Diaz, 2014). It is the improving of the right way of doing things. Its catch phrase in English as stated in the same article states that this program is a “Straight path towards good government or governance.” Aquino will not focus on the government as a whole but specifically the executive, legislative, and judicial branches. In short, this program is supposedly (and continuously) aims to fight corruption in the government and give justice to the Filipinos affected by this (Marasigan, 2012). Governance, as discussed in Yap Kioe Sheng’s United Nations: Economic and Social Commission for Asia and the Pacific,
After the Brundtland report in 1987, special emphasis has been provided towards sustainable development and its interrelationship between firm productivity, societal equity and environment quality. Proactive organizations are accountable for facilitating, demonstrating and promoting corporate social responsibility. Companies have to rethink their strategy from being profit driven to corporate citizenship. There has been immense pressure from government, customer, employees and competitors to drive towards environmental management. HR can play a critical role in this regard by acting as a medium to communicate and educate firms about the importance of CSR.
The social responsibilities of a corporation contribute to the sustainable development of a global village. CSR has also been signified throughout history of Asia. Stakeholders who are affected by the way a business is run have been placing emphasis on how business should be run in order to maintain, or even raise a company’s reputation. For those reasons, it has become essential for scholars to start looking into CSR of businesses that have foundation in Asia. In the initial phase of CSR’s development, scholars focused more exclusively on North America and Europe as the standard form of Corporate Social
For institutional theory, it basically tells corporate social responsibility activities reflect how the pressure that the companies’ faced that will condition their decisions as it may determine their survival in the market. Meanwhile for stakeholder approach, by linking domestic interest groups and the company, they are able to exercise power over the social responsibility’s decision. By implementing theoretical approaches, it can be argued that the response to pressures and economic, social, ethical and environmental requirements of the different stakeholders of the company that makes up its environment help the organizations to increase their